Rio Ferdinand and Just Eat Are Serving It Hot
As we move closer toward the semi final stage of this year's Champions League, just four clubs remain in the standings—BVB Borussia Dortmund, Paris Saint-Germain, Bayern Munich, and CF Real Madrid—and the stakes have never felt higher. It's been a particularly exciting edition of the annual tournament, and just one question hangs over the heads of football fans everywhere: who will be standing on the winner's podium at Wembley Stadium in London this June? In celebration of the festivities, UEFA and Just Eat Takeaway.com — the official food delivery partner of the Champions League — teamed up to make a collaborative collection for friends and family.
The exclusive merchandise will be fronted by none other than the iconic former England captain, BBC football pundit, and recreational boxer Rio Ferdinand. As the face of the lookbook, Ferdinand brings his legendary status and impeccable sense of style to the forefront of this exclusive collaboration.
At the heart of this collection lies a meticulously crafted varsity jacket that seamlessly merges classic football gear motifs with contemporary sensibilities. Inspired by cult football designs, playful food graphics, and modern design, the jacket is a testament to the shared passion and excitement of the UEFA Champions League. Every detail is a nod to the camaraderie and thrill of the game.
The jacket is compatible with a series of collectible velcro patches. The jacket, therefore, goes beyond a traditional commemorative item; instead, it becomes a dynamic and interactive memorabilia that reflects the unique emotional journey of the person who wears it.