Where the runway meets the street

H&M sets its sights East with its latest drop of SS16 menswear, while throwing in splashes of retro Americana for good measure. The lookbook features a series of getups that could otherwise be seen on characters in a Tarantino film (hence the East-meets-West aesthetic).

Embodying Japanese minimalism via boxy cuts, a kimono and an earthy, predominately monochromatic color palette, the range also inserts pops of West Coast cool with silky fabrics and bold graphics.

The full line will be available in select H&M stores this April, as well as online.

Want more West Coast flare? Check out the retailer’s “Loves Coachella” SS16 collection.

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