Getty Images has announced it will ban images that have been Photoshopped to make models look substantially thinner or larger. The change will be written into the contract of any photographer contributing work to the database as of October 1.
The news follows the agency’s decision to diversify its images earlier this year, as well a number of high profile complaints from models and celebrities.
Just last week, Emily Ratajkowski called out French magazine Madame Figaro after the publication allegedly retouched her breasts and lips for its cover shoot. “Everyone is uniquely beautiful in their own ways. We all have insecurities about the things that make us different from a typical ideal of beauty,” she said on Instagram. “I hope the fashion industry will finally learn to stop trying to stifle the things that make us unique and instead begin to celebrate individuality.”
In a statement released on its website, Getty acknowledges that “our perceptions of what is possible are often shaped by what we see: positive imagery can have direct impact on fighting stereotypes, creating tolerance, and empowering communities to feel represented in society.”
The agency also clarifies that “minor retouching,” such as skin blemishes, hair color, or “nose shape” are acceptable, with the new policy only applying to body shape manipulation. The changes will also apply to iStock, which is owned by Getty.
The policy change coincides with a new French law that requires all magazine publishers to disclose whether their images have been retouched to change a model’s body.
In other news, here’s the one great tip to take from Justin Bieber’s skincare routine.