Alexandra Pauly is a writer and editor with over four years of experience telling stories about beauty, style, and youth culture. She was appointed Beauty Editor after launching Highsnobiety's beauty vertical, its very first foray into the category, in 2022.
Digging into beauty and its intersection with culture, identity, and politics, her reporting challenges readers to think critically about the industry and their own relationship to it. A longtime fragrance enthusiast, she is also passionate about writing about scent. In 2023, she spearheaded Highsnobiety's State of Fragrance, a whitepaper on consumers' relationship to perfume and their buying habits.
Outside of work, you can find her scouring Chinatown for the best egg tart, contemplating the next addition to her collection of 50-plus perfumes, and taking way too many photos of her dog.
Articles
A$AP Rocky Has Mastered Sneakers. Next up? Ray-Ban Sunglasses
Pat McGrath Is Selling the Secret to Margiela's 'Porcelain Doll' Skin
Face Value: The 5 Best Beauty Drops of January
Beauty Has Officially Caught Fashion's Ski Bug
Chopova Lowena's Whimsical World Now Features Fragrance
You've Never Heard of New York's Coolest New Fragrance Store (EXCLUSIVE)
The Year We Loved to Hate Beauty
Next-Gen Noses: The Indie Perfumers Shaking Up Scent
