Asics Shoes

Emerging from Kobe, Japan's post-war period, ASICS has charted a journey of success, blossoming into a preeminent sportswear brand. The brainchild of Kihachiro Onitsuka, ASICS was born in 1949, initiating with basketball shoes before embracing a broad spectrum of sports, notably running. Tied historically to the creation of Nike, ASICS today stands as a formidable contender in the global sportswear scene.

While ASICS remains a high-performing choice across numerous sports, it also enjoys a fervent following within the lifestyle sector. This cross-sector admiration springs from the brand's innovative GEL midsole cushioning technology, elevating ASICS sneakers both in terms of aesthetics and comfort. ASICS' alliances with industry influencers like Ronnie Fieg and Kiko Kostadinov have ushered their '90s and '00s designs into the sneaker spotlight.

ASICS sneakers, particularly the retro styles, have seen an uptick in demand. Take the GEL-Lyte III, considered the zenith of the GEL-Lyte series. This model, regularly reinterpreted by collaborators like Sean Wotherspoon and Patta, has gained a reputation for its style-meets-comfort ethos.

Then, there's the ASICS GEL-Kayano, an enduring favorite among runners for its stability and cushioning. Lastly, the GEL-Nimbus series is a top pick for athletes, loved for its exceptional cushioning and durability. These iconic ASICS sneakers exemplify the brand's commitment to performance and style.

Similar: Saucony, Reebok, Mizuno, Vans