Highsnobiety

Medicom Be@rbrick

We believe MediCom produces some of the best collectibles in fashion and art. Our experiences with the brand as collectors and as collaborators have been nothing short of pure fun.

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MediCom’s BE@RBRICK has become one of most coveted collectibles around the world. Highly elusive, the bear-shaped figurine has a thriving cult-following that includes the likes of Pharrell Williams, Vogue's Grace Coddington, and celebrity jewelry designer Ben Baller. Since its inception, the brand has secured a wide array of star-studded creative unions that have bridged the gap between art, fashion, and design. This has turned the adorable pot-belly bear into a symbol of prestige.

The first BE@RBRICK was released in 2001, during the World Character Convention in Tokyo by Medicom Toy, a brand that already has a history of creating pop culture figurines. The bear's now-iconic lego-esque design derives from MediCom's Kubrik toy line and is styled to look like a cartoon bear. The moveable anthropomorphized bear is usually made of plastic with some brands opting for the use of more luxurious materials like in our own crystal Baccarat x Highsnobiety BE@RBRICK.

The original body itself is minimal, acting as a blank canvas for collaborators which include fashion brands and artists like Chanel, KAWS, colette, Mastermind Japan, Daniel Arsham, Readymade, and Bape, to name a few. BE@RBRICK comes in various different sizes: 50% (35 mm), 70% (50 mm), 100% (70 mm), 200% (145 mm), 400% (280 mm) and 1000% (700 mm).