medicom toy

medicom toy

Profile

Timeline

Established

1996

Show

Headquarters

Tokyo, Japan

Show

Founder

Tatsuhiko Akashi

Show

CEO

Tatsuhiko Akashi

Show

About

Japanese MediCom Toy has since its humble beginnings in 1996, then sharing premises with a tonkatsu-spot in Tokyo’s Ebisu district, turned into a global phenomenon. The cult-declared toy manufacturer’s insanely coveted collectables/design objects tap into anime and mainstream pop culture, and are sold in very limited quantities. Their most famous lines of toys are the Kubrick and BE@RBRICK series, the latter a bear-shaped figure in different sizes, which has turned into a cultural icon on its own and spawned a devout following, including high-profile personalities like Pharrell Williams, Grace Coddington and DJ Khaled.

By using the technique of blind box packaging collectors are influenced to trade, buy and sell figures in order to complete their collections.

MediCom Toy (with its beloved BE@RBRICK) counts a long list of collaborations, including KAWS, BAPE, Star Wars, Undercover, Disney, Chanel, Supreme, Fendi, Futura, fragment design and Comme des Garçons, and the list continues to grow specifically in the streetwear/fashion arenas.

Every year MediCom throws a highly-anticipated exhibition to the delight of hardcore collectors and laymen alike. The off-shoot label F@BRICK is MediCom’s fabric division housing original designs by notable artists and designers.

Show

1996

MediCom Toy Corporation is launched in Ebisu by Tatsuhiko Akashi.

Show

2000

Akashi has his first hit with the Lego man-like figure called the Kubrick (named after the psycho-thriller filmmaker), which he designs together with an ex LEGO employee. Films, comics and popular culture inspire the designs, including The Nightmare Before Christmas, Amélie, Marvel and Kellogg’s cereal.

With the success of British electronica outfit UNKLE’s album (its sleeve designed by Futura featuring his most iconic Pointman motif) MediCom produces Pointman toys, in collaboration with A Bathing Ape, Nike, and Levi’s.

Show

2001

A new figure named BE@RBRICK, a variation of the Kubrick figure with cute bear-like features, sees the light of day. The white anthropomorphized figure is in effect a blank canvas for collaborations to come and is by far MediCom’s most popular figure.

Show

2004

The Stussy x Medicom Toy “Peace and Prosperity” vinyl figures are released.

Show

2006

MediComs dips into streetwear in the shape of the now defunct clothing line OriginalFake, founded together with Brian Donnelly, AKA KAWS.

Show

2008

Medicom joins forces with Supreme for a much-hyped Kermit Kubrick release, which has New Yorkers lining up at Supreme’s Soho store to cop the Supreme x Kermit T-shirts and skateboard decks.

Show

2009

Hiroshi Fujiwara opts for a Winnie the Pooh for the resulting, fragment design x Disney x Medicom Toy “Winnie the Pooh” collab.

Show

2014

A Bathing Ape and the Star Wars team up for an exclusive Medicom Toy collaboration featuring Boba Fett and a Stormtrooper.

Show

2016

The Supreme x UNDERCOVER x Medicom Toy GILAPPLE is released.

Show

2017

Brandalism and Medicom Toy releases a collectible figure inspired by Banksy’s ’Monkey Sign’ artwork. They also release the 300mm-tall Pharrell Williams replica action figure.

Show

2018

LA-based Rokit and MediCom Toy F@BRICK team up for the ROKIT x Medicom Bag.

Show

Latest Stories