Valentine’s Day is quickly becoming the go-to holiday for exclusive sneakers. Every year, we’re treated to a number of exclusive refits of staple silhouettes from the likes of Nike and adidas. With Nike’s hand already on the table, featuring an Air Force 1, Air Max 90, Dunk Low, Air More Uptempo, and Air Trainer 1, adidas has just crashed the date with the drop of the 2023 Valentine’s Day adidas Ultraboost 1.0.

It goes without saying that the adidas Ultraboost is one of the Three Stripes’ most successful silhouettes of the decade, typifying the adidas sneaker output since it first dropped in 2015. Aside from the fact that it’s still easily one of the most comfortable sneakers on the market, one of the reasons that it’s experienced such enduring popularity is that it’s always kept fresh with a range of collaborations and exclusive drops like this one.

The 2023 Valentine’s Day adidas Ultraboost 1.0 features raised knitted hearts to the Primeknit upper in marbled colors. More head-turning, though, is the addition of a multicolored, pastel marble outsole that reveals itself with every Cupid-certified step you take. Ever the romantic, adidas has left a hidden note within the sockliner, too.

Available now at adidas for a price of $200, the 2023 Valentine’s Day adidas Ultraboost 1.0 is a must-cop for any sneakerhead feeling the love this year.

Shop the 2023 Valentine's Day adidas Ultraboost 1.0 below.

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adidasUltraboost 1.0 Valentine's Day 2023
Buy at adidas US

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