Few labels embody their hometown as perfectly as Ami Paris. The brand has always been a love letter to the city, its vibrant culture and the community of dreamers who bring it to life. And Ami Paris' latest campaign for the new Mirage sneaker is the perfect reflection of that.
The Mirage campaign is titled “Connected by a Shared Dream,” which is deeply rooted in Parisian communities, values, and togetherness. The story follows Hanz Gueco, Luis Andrade, Nadim Smair and Crislaine Medina, the four founders of restaurant Le Cheval d’Or, platforming their story of friendship, craft, and community, ultimately to symbolize how both brands use connection as a jumping point for building something bigger together. The vibe is warm and spontaneous; the message is empowering; and the impact is visual conversation that speaks to effortless elegance, collective spirit, and versatile design.
All those elements are embodied in the Ami Paris Mirage sneaker. The sleek, ergonomic silhouette is designed for both performance and style, working for every minute of the day, no matter the terrain or scenario. Its chic yet technical construction reinvents classic footwear design, translating the balance between tradition and evolution through a distinctive interplay between the custom-made spiked sole unit and soft upper.
Lightweight and supple, the Mirage serves as a nod to traditional driving shoes. It drops in two distinctive versions—technical mesh, which is available in a number of contrasting colorways, or in a timeless nappa leather for that premium flex. The shoe is finished with the Ami de Cœur—the heart-crowned, capital A—on the tongue of the shoe, and the Ami Paris logo on its pull.
The Mirage is unmistakably Ami Paris: bursting with the elegance of traditional craftsmanship while firmly rooted in the forward-thinking energy of modern Paris.
The Mirage sneakers are available worldwide in Ami Paris boutiques as well as on its online store.
