On January 15, ASICS launched its annual event for Paris Fashion Week exhibiting its latest lineup of sneakers for the year. The party took place at la Gaîté Lyrique, where Wednesday’s fashion week crowd gathered in between the week’s shows.
The star of the night was ASICS’ newest release, the GEL-NANDI 360, showcasing the classic trail-runner with all new suede detailings and colorways. Featured alongside this were fresh new updates to the GEL-1090, the 1964 RETRO, and MODERN TOKYO packs, the translucent iteration of the GEL-KAYANO 5 360, and their latest head-turning collaboration with rokh.
For the night’s event, La Gaîté Lyrique was transformed into a 360 experience, created by digital art studio ExperiensS, serving as the backdrop to Parisian DJ Bambz who kicked off the night in the right way with an eclectic set before rapper Bolémvn took over the stage. After, Zoovie Kazuyoshi kept the crowd on their toes with her signature sound of trap metal and underground club. Canadian rapper Tommy Genesis headlined the night with a live performance, and electronic artist Poté closed out the event with a DJ set influenced by music from the Caribbean.
Peep the gallery above to see the photos of the event, as well as the new kicks. Watch the video below to see what went down.
- Photographer: Stephane Sby Balmy
- Video: Closed on Sunday