ASICS Introduces Partnership With rokh at Paris Fashion Week
ASICS hosted a gathering featuring live music and immersive art installations at a special fashion week event in Paris as part of fashion week. The party, which took place at the historic la Gaîté Lyrique, also served to showcase the brand’s latest design offerings, including a partnership with London-based fashion house, rokh.
rokh’s craftsmanship is on display throughout the collection, which pays homage to both the classics as well as innovation. The result of the joint foray between rokh and ASICS is a limited edition unisex capsule consisting of 100 pairs.
“We started this collaboration and communication very organically and genuinely for the love of technology and innovation,” says rokh founder Rok Hwang. “ASICS is a company with strong vision and technology; rokh’s artisan craft and innovation has come together to build this story and collaboration.”
Hwang founded rokh in 2016 after working at Céline, Louis Vuitton, and Chloé. rokh offers unique interpretations of classic aesthetics, crafted to be timeless, lasting from season to season.
rokh x ASICS will be available exclusively at Dover Street Market London.
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