Highsnobiety
Double Tap to Zoom
Awake NY / Procell
1 / 2

Awake NY has teamed up with NYC store Procell on a spooky pop-up this Halloween. To commemorate the event, the companies have unveiled a collaborative tee that takes inspiration from slasher flicks.

The white T-shirt features a graphic of New York City being threatened by a giant knife, with the caption “RUN YOUR POCKETS” below and the Awake NY logo up top. The reverse sports the details of the pop-up.

Your Highsnobiety privacy settings have blocked this Instagram post.

The pop-up starts on Halloween and runs until this Friday, November 2. If you can't make it to the store, the tee will be available to buy from Shopify's Frenzy app during the same dates.

Procell 5 Delancey Street, New York, New York 10002

In other style news, a Supreme x The North Face jacket was spotted at TJ Maxx at a 50 percent discount.

We Recommend
  • Awake NY and Marshall Turn Up The Volume (Again)
  • Awake NY Puts Its Stamp on Marshall's Compact Speaker
  • Marshall x Awake NY Empower Youth Alongside Queens Museum
  • Awake NY’s Hairy Dr. Martens Are Very New York-Coded (EXCLUSIVE)
  • Awake NY & Coca-Cola's Capsule Collection is 'The Real Thing'
What To Read Next
  • A Low-Key Eyewear Artisan's High-Key Met Gala Debut
  • Why Weren’t Some of New York’s Foremost Black Designers at the Met Gala?
  • Somehow, adidas Out-Stanned the Stan Smith
  • Nike's Insanely Chunky New Air Max Is a Real Pearl
  • Nigo’s Retro Nike Air Force Has Its Own Bling
  • The 9 Dandiest Details You Missed In the 2025 Met Gala Outfits