Highsnobiety
Double Tap to Zoom

Breaking Bad's unrelenting DEA agent, Hank Schrader (a.k.a. “Uncle Hank”), is set to release his fictional Schraderbräu beer this May.

Back in February, The Blast reported that Sony Pictures Television filed to trademark “SCHRADERBRÄU” for beer, drinking glasses, bottle openers, T-shirts, and signs. In the show, which concluded in 2013, Schrader (played by Dean Norris) brewed his own German-style lager. The DEA agent even created a 6-pack with his face on the logo, which could now make up the official packaging of the beverage.

Your Highsnobiety privacy settings have blocked this Instagram post.

Norris appears to be heavily involved with the real life Schraderbräu product, using his Instagram account to promote the beer. According to Norris, it's "brewed to silky perfection," has a 6.3 ABV, and will cost somewhere between $5.99 and $6.99 a bottle. The beer is being brewed at Figueroa Mountain Brewing's facilities in California.

Your Highsnobiety privacy settings have blocked this Instagram post.

Schraderbräu is slated to hit shelves this spring for Americans. It seems unlikely that it'll coincide with the Breaking Bad movie's release, but maybe we're in for a surprise.

We Recommend
  • From Nike to Saucony, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • To Cap a Huge 2025, Bad Bunny Strips Down to the Basics
    • Style
  • Bad Bunny’s Ballerina Sneaker Was Already Bold — Now It’s Gold
    • Sneakers
  • What's up With Bad Bunny's Weirdly Stylish Tourist Cap Obsession?
    • Style
  • The Perfect adidas “Ballerina” Shoe Was Designed By... Bad Bunny?
    • Sneakers
What To Read Next
  • The World's Most Sophisticated Elephant Gets His Own Watch
  • Two Community-Focused Streetwear Labels Are Better Than One
  • This Is the Only T-Shirt That Matters Right Now
  • RIP Casual Fridays
  • How Much “Tiffany” Air Force 1 Is Too Much "Tiffany" Air Force 1?
  • HOKA Slips Into Something Way More Comfortable