For decades now, Tommy Hilfiger has been the definitive clothing brand for those forever living in a New York state of mind. There's something about their classic red, white and blue trademark color scheme, how their aesthetic runs the gamut from denim to sweaters to chinos to polos, and their ubiquitous presence from the Bronx to the Hamptons that makes Tommy synonymous with Big Apple style.
And in turn, nothing lights up New York like the holidays. Yes, the city gets overrun with tourists and the snow only stays pristine for a few hours before getting trampled by millions of stressed-out city dwellers, but when the Rockefeller Christmas tree is set ablaze with thousands of fairy lights, or when all the stores on Madison Avenue deploy their most fantastical window displays—now, that’s just holiday magic.
This holiday season, Tommy Hilfiger is rolling out their own campaign full of holiday whimsy, featuring a modern take on getting together for the festivities. These days, it’s all about chosen family—whether that be friends, colleagues, or the biological family members who were able to stay off your naughty list this year. It's all about what happens when the t’s time to do away with stuffy traditions, because much like with Tommy, a twist on a classic is sometimes all you need to make something legendary.
The campaign shows what happens when four friends get it together and the perfect holiday trip finally makes it out the group chat (we've all been there). Creators Aron Piper, Caro Daur, Clara Berry, and Emre Celik embark on a one-of-a-kind vacation to NYC, starting with arriving at the airport, catching a yellow taxi (much more stylish than an Uber, it must be said) and a ferry, checking in at the Walker Hotel, and having a full-blown holiday meal spread at Fellini. Leave grandma’s turkey at home: this is how you do New York for the holidays.
You can follow the crew’s NYC adventure, and shop the full exclusive collection, over at Zalando.
