Brand: Columbia

Season: Winter 2017

Key Pieces: Ski jackets with matching bottoms

Editor’s Notes: Portland-based outerwear label Columbia is a proud sponsor of the United States freestyle ski team, and they have designed the exclusive uniforms that the country's athletes will wear while competing in the 2018 Olympic Winter Games in PyeongChang next month.

Each kit is essentially detailed with America's signature colors and flag, while also incorporating Columbia’s latest technologies and technical features such as OutDry Extreme, offering maximum waterproof protection and exceptional mobility; heat reflective properties; a snow camouflage pattern to help mask body movement, a key judging component; and precise technical trims, where ultra-lightweight and low-profile Light Rail zippers are bonded directly onto laser-cut fabric.

In other news, Nike is bringing adaptive technology to bras.

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