Anyone who has seen the viral video from Thom Browne's SS23 finale in Paris has likely not forgotten it. A model trotted down the runway as if he was about to break out into a line dance, I'm sure I even lip-read the word "yeehaw" leave his mouth, wearing denim ass-less chaps paired with a cropped vest, cowboy hat, and cowboy boot detailing on the shoes, all of which came in matching denim.

It was the standout moment from a fashion season that counted jeans with grass growing from them, sweaters with life-size skateboards attached to them, and a rare Kendrick Lamar performance as some of its other viral moments.

But this was more than just a widely circulated video contained within social media's endless pit of memes, it was a moment waiting to happen as fashion's affinity with America's western culture continues to bubble away.

In the last few months alone there's been A$AP Rocky cosplaying as a cowboy in a Western tuxedo, Kendrick Lamar in embroidered cowboy boots, Ralph Lauren ditching the prep and going full western, and arguably the biggest movie of the year, Nope (2022), being based at a ranch and featuring the sharply-dressed, red-suited cowboy Ricky 'Jupe' Park as one of the main characters.

All of these moments, combined with the video of that Thom Browne model permanently etched into my brain, have me wondering how a bit of Western inspiration can spice up a wardrobe.

While much of the cowboy's original dress was practical, its flamboyant nature has put it into the category of being something of a cultural phenomenon. The tall leather boots, leather pants, and felt hats are an instantly recognizable and quintessential piece of Americana.

It's one that Raf Simons notably leaned into in his role as creative director of Calvin Klein. The designer has previously cited his love for the movie Midnight Cowboy (1969) and continued to play on Western themes in his role at the American house. Although his time at CK was unfortunately cut short, I'd theorize that some of the responsibility for the Cowboy paraphernalia in fashion today lands at the Belgian fashion designer's door.

However, another element of the story is a want to correct the history books. It has been estimated that one in four cowboys were Black and, according to experts such as William Loren Katz, after the Civil War being a cowboy proved to be one of the best jobs that were available to Black men, an under-represented story that the "Yeehaw Agenda" movement has been focusing on.

Dallas native Bri Malandro, who coined the term with her account @theyeehawagendapreviously told us, "when I was growing up, the aesthetic was pretty much everywhere in popular music from Mary J. Blige to Destiny's Child to NSYNC so it's not that random to me." Going on to say: "everyone had a rhinestone tank or a studded belt, the hat was just the icing on the cake. I'm a big fan of the early 2000s so I'm excited to see people get into the look."

Helped along by fashion's seemingly neverending Y2K obsession, the Black cowboy movement was thrust into the spotlight most notably by Lil Nas X's hit single Old Town Road. Since the release of that song, moments highlighted on Malandro's Instagram page such as Snoop Dogg donning a western hat and bolo tie in a Gucci campaign or Drake in a fringed suede Western-style jacket have helped the yeehaw agenda gain more prominence in fashion and popular culture.

Taking all of this history into account, if you're joining in an appreciation for Western fashion, check out some of our favorite pieces to shop down below.

Scroll down to shop the best cowboy fashion available now.

Bandanas

It's not a real cowboy outfit if you haven't got a bandana tied around your neck — right? Originally used as protection from the sun and the dirt in the Wild West, a bandana now is one of the most versatile accessories money can buy.

Shirting Bandana

Shirting Bandana

$14

Highsnobiety

Buy at Highsnobiety
HS Sports Patchwork Bandana

HS Sports Patchwork Bandana

$70

Satisfy x Highsnobiety

Buy at Highsnobiety
Badge Bandana Scarf

Badge Bandana Scarf

$565

Burberry

Buy at ssense
Rope Logo Bandana

Rope Logo Bandana

$25

One Of These Days

Buy at One Of These Days

Cowboy Jackets

Made of either suede or denim and stereotypically including dangling fringes, getting a cowboy-style jacket that isn't costume-y can be difficult. Whether it's by creating a track jacket or doubling down on the fringes, these manage it though.

Appalachian Fringed Suede Jacket

Appalachian Fringed Suede Jacket

$2300

BODE

Buy at Matchesfashion
Artois Western Jacket

Artois Western Jacket

$760

Andersson Bell

Buy at ssense
Clinton Fringed Cotton-Corduroy Coat

Clinton Fringed Cotton-Corduroy Coat

$2230

Nicholas Daley

Buy at Mr Porter
Cowboy Jacket

Cowboy Jacket

$425

Needles

Buy at ssense
Cowboy Biker Leather Vest

Cowboy Biker Leather Vest

$385

Schott

Buy at ssense
Milburn Suede-Panelled Gilet

Milburn Suede-Panelled Gilet

$620

RRL

Buy at Mr Porter

Western shirts

Western-style shirts can be defined by their iconic curved pointed yoke, which is the extra piece of fabric found stitched from the shoulders down the chest and along the back of the shirt. Along with the yoke, it's all about the fringes and embroidery for a truly authentic look.

Feather Shirt

Feather Shirt

$195

Double Rainbouu

Buy at ssense
Barstow Western Denim Shirt

Barstow Western Denim Shirt

$70

Levi's

Buy at ssense
Western Shirt

Western Shirt

$485

Human Made

Buy at Bodega
Ribbed Velvet Western Shirt

Ribbed Velvet Western Shirt

$1290

Saint Laurent

Buy at Mr Porter
Fringed-Yoke Twill Shirt

Fringed-Yoke Twill Shirt

$320

NOMA T.D.

Buy at Matchesfashion

Cowboy pants

There are two main styles of pants that you could find a cowboy wearing, and those are either leather pants or denim jeans. Both materials were used for their hard-wearing properties, so it's up to you which ones you choose.

Leather Pant

$255

Noon Goons

Buy at Highsnobiety
Cowboy Cuff Jeans

Cowboy Cuff Jeans

$840

Needles

Buy at ssense
Cowboy Cuff Jeans

Cowboy Cuff Jeans

$750

Y/Project

Buy at ssense

Cowboy boots

Possibly the most famous part of the cowboy's uniform is the boots which we have seen re-contextualized by countless designers — whether that means turning them into sneakers as Virgil Abloh did at Louis Vuitton or keeping to tradition with knee-high leather boots. From bright blue leather boots to ones with Toga Virilis signature buckles, these are our favorites.

High Western Boots

High Western Boots

$645

Ernest W. Baker

Buy at ssense
Western Boots

Western Boots

$775

Lemaire

Buy at ssense
Luciano Boots

Luciano Boots

$575

Eytys

Buy at ssense
Western Boots

Western Boots

$475

Ernest W. Baker

Buy at ssense
4 Metal Cowboy Boots

4 Metal Cowboy Boots

$465

Toga Virilis

Buy at ssense

Western accessories

Finally, here are a few accessories that can finish your look. Western belts have become something of a trend in recent years, but why stop there? We've also included some western-style neckwear.

Minimal Western Belt

Minimal Western Belt

$285

Lemaire

Buy at ssense
Bandana Fringe Necklace

Bandana Fringe Necklace

$99

Kapital

Buy at Bodega
Nouveau Western Belt

Nouveau Western Belt

$110

Stolen Girlfriends Club

Buy at ssense
Logo Plaque Bolo Tie

Logo Plaque Bolo Tie

$525

Prada

Buy at Farfetch

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

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