daytona rolex sapphire rainbow mad paris release rolex daytona

Luxury watch customizer MAD Paris has been working on the extremely limited edition Rolex Sapphire Rainbow Daytona watch. The watch's pièce de résistance is its sapphire-encrusted bezel in a rainbow-like spectrum of tones around the face.

As Browns, which carries a limited quantity of the colorful watch, puts it, “There’s very little anyone could say to dampen our spirits — not now that we’ve got sapphires on our arm.”

The watch features a black stainless steel face, dial, and a link strap attached with a folding buckle, all of which are accentuated by that bejeweled rainbow bezel. Check out the watch in the image gallery above.

The Rolex Sapphire Rainbow Daytona retails for an eye-watering £64,000 (approximately $84,000). If you have that kind of change, head to Browns now.

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