NISSAN X HIGHSNOBIETY PRESENT: THE DRIVING FORCE
(SPONSORED STORY)
This content has been paid for by an advertiser. If you'd like to appear on Highsnobiety, contact: advertising@highsnobiety.com.
Rooted in material storytelling and intentional craftsmanship, the all-new 2025 Nissan KICKS is driven by purpose.
Sneakers, a universal language spoken by all—from the cultural OGs to the burgeoning creative forces of the new generation. As we drive further into a time where industry lines become smudged like tire marks, it’s only natural that creativity and innovation step in to take hold of the wheel. As the undeniable advocate for progress, steering the automotive community into its next exciting era, Nissan is kicking all expectations to the curb.
Ahead of the release of the all-new 2025 Nissan KICKS, a vehicle inspired by the dynamic design of sneakers and its faithful fandom, the heritage Japanese automotive brand teamed up with Highsnobiety, inviting a few featured footwear aficionados to help introduce the latest addition to its celebrated lineup. Highly revered in each of their respective fields—spanning across the disciplines of design, tastemaking, and curation—this exceptional crop of industry luminaries embodies the distinct essence injected into the specialized high-performance vehicle.
Rolling fresh out of the box, Nissan’s newest performance vehicle masterfully remixes form with function, tastefully bringing the shoe game’s signature style to the road.
LUKE FRACHER
Known for his meticulous mind and curatorial eye, NYC’s Godfather of vintage is no stranger to good design. READ MORE
VASHTIE KOLA
Footwear’s first lady harnessed her inimitable edge to forever change the tide for women in sneaker culture. READ MORE
MAYOR
“For sneaker OG Mark ‘Mayor’ Farese, getting fly is a skilled practice he’s refined over time.” READ MORE
KEN LEE
“Turning childhood dreams into reality, Nissan’s distinguished designer lets his work do the talking these days.” READ MORE
“The all-new KICKS is an ode to the sneaker community, incorporating the design principles that have made the footwear staple a universal hit.” READ MORE
