Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

"Orange Juice" - An Emilio Pucci Skate Film by NOWNESS

Written by Elaine YJ Lee

The beautiful skate decks we saw last week courtesy of the incredibly talented students at ECAL feature in NOWNESS' latest short film, called "Orange Juice." Two boys and a Pucci-clad girl escape from the melancholy task of silently drinking orange juice and find solace in cruising around. But what happens when the girl falls? Watch below to find out.

See the skateboards in detail here if you missed them and shop them here starting today. #Rollingwithpucci

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • The Suave Suede Return of adidas' Wallabee-Flavored Sneaker
  • New Balance's Wonderfully Wild Dad Sandal Goes Beyond the Outdoors
  • Cecilie Bahnsen's Perfecting ASICS Dad Shoes with Cute Floral Ease
  • Nike’s Most Powerful Pegasus Runner Is an All-Blue Stallion
What To Read Next
  • New Balance's Weirdly Wavy Sneaker Is the Dad Shoe of the Future
  • Enough Sambas: Fashion Is Fixated on adidas' High-Tech Sneakers
  • New Balance's Sweetened Dad Shoe Has a Surprisingly Fiery Kick
  • Nike’s Sour-Sweet "Green Apple" Air Max Is a Healthy Choice
  • This Is Menswear's Most Consistent, Most Lowkey Collab
  • This Nike Oldie Is a Fashion Goodie 50-Plus Years Later
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now