Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

ERL Wants You to Smell Like Sunscreen

Written by Isabelle Hore-Thorburn in Lifestyle

ERL's SUNSCREEN Eau de Toilette is launching tomorrow at Dover Street Market.

It's an exciting development in the fragrance space. Over the past few years, director and producer, Eli Russell Linnetz, has been merging fashion, art, and surfing with his namesake brand ERL. “Everything I do, I see it as the final image,” Linnetz tells Highsnobiety. “The clothing happens along the way to creating that story.”

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

His latest offering, ERL SUNSCREEN Eau de Toilette perfectly evokes the fleeting memory of a summer day, feeling the warm West Coast sun against salty skin and cool splashes of ocean water suspended in the air. The scent of Venice Beach, California.

The fragrance launches Monday, July 19, with a special installation at Dover Street Market Los Angeles and the DSMNY E-shop.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • Naomi Osaka's Skincare Line Isn't Out Yet But It's Already Got a Winning Formula
What To Read Next
  • Mallcore Merch Should Not Go This Hard
  • The North Face's Craziest Modern Collab Could've Been That Much Crazier
  • A Japanese Tracksuit Brand Out-Americana'd an Ancient Suitmaker
  • Nike’s Handsome Hiking Sneaker Makes Going Off-Grid Look Good
  • ”Menswear Needs to Be Very Precise”: Why This Swiss Store Defines Good Taste
  • Supreme Made Fashion's Rarest Brand Even More Exclusive
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now