Escentric Molecules Has Been Pushing Fragrance Forward for 20 Years
Everyone who is into fragrances knows that not only can the right scent make or break your aura, but it’s also a realm for limitless innovation. If you can theoretically smell like anything, what would you choose? Escentric Molecules, the brand launched by perfumer Geza Schoen in 2006, keeps this question at the core of their identity. Two of their flagship perfumes, Escentric 01 and Molecule 01, are formulated around Iso E Super, a lab-engineered molecule that enhances scent and unlocks each fragrance’s hidden potential. Now, to mark their 20-year anniversary, Escentric Molecules are reissuing both iconic scents in newly designed 200ml bottles whose architectural and minimalist aesthetic elevates them to must-have collectables.
Both bottles feature a weighted cap in anodized aluminum, a screw-thread pump, and CNC-engraved circle detailing. “My intention was to create packaging that uniquely embodied each fragrance while maintaining a cohesive brand DNA across the entire collection,” explains co-founder and Creative Director Paul White. “There exists a significant distinction in my approach to fragrance packaging, which was centred on authentically representing the essence of the fragrance within, rather than solely adopting a brand-centric perspective. A crucial aspect of the packaging was its ability to convey our core values, our objectives, and the rationale behind our endeavours.”
These 200ml bottles aren’t just about having a bigger bottle (although that’s certainly a plus), it’s about creating a design that’s as thought-out and unique as the formula they contain. And speaking of formulas: whether you’re drawn to Escentric 01 for its sharp lime peel and pink pepper notes, or Molecule 01, which is made up of 100% pure Iso E Super, both possess the molecule’s cocooning, woody, and inexplicably additive effects, hovering close to the skin to create an aura—quite literally bring out the best in you.
In an industry where often more is considered more, Escentric Molecules have been a welcome breath of fresh air for the last two decades. Having revolutionized what fragrance can be, their minimalistic and scientific approach showed the perfume world that it’s not just about robust bouquets of natural aromas—that sometimes, taking a step back and letting a few choice elements take center stage can be the best approach. Says Geza himself: “Everything we do is grounded in minimalism. We never launched new scents for the sake of it and that has remained the case. A release only makes sense if it smells better than what’s already out there, if it truly adds something new and necessary to the fragrance landscape.”
You can get yourself the new 200ml editions of Escentric 01 and Molecule 01 here.
