Highsnobiety

This article is part of Not In Milan, a multi-media festival of culture running alongside Milan Design Week.

Highsnobiety is once again letting its presence be known at Salone del Mobile.Milano, the foremost global event for the furnishing and design sector, with the release of an exclusive capsule collection. 

Highsnobiety / Julien Tell, Highsnobiety / Julien Tell

Founded in 1961, the trade fair is a major part of Milan Design Week and has a rich history of showcasing work from design icons including Ettore Sottsass, Eileen Gray, and Aldo Rossi. Our collaboration with the furniture fair dives into its storied archives. 

Following up on last year’s collaboration, the seven-piece drop features graphic tops, an all-over print shirt, and co-branded accessories. The collection will be released on April 17 and available via the Highsnobiety Shop and iOS app.

Highsnobiety / Julien Tell, Highsnobiety / Julien Tell

One item you might recognize from the previous collaboration is the Icons T-Shirt. This year’s version has a new look, highlighting the most iconic chairs presented at Salone del Mobile.Milano: Gruppo Strum’s grass-like Pratone chair, the playful, lily-shaped Getsuen chair by Masanori Umeda, the fluffy Botolo chair by Cini Boeri, and more. 

The focus on chairs doesn't end there: the back of the Salone del Mobile.Milano x Highsnobiety hoodie features an archival photo taken in the fair’s chair room in 1969.

Highsnobiety / Julien Tell, Highsnobiety / Julien Tell

The 2024 edition of Salone del Mobile.Milano marks its 62nd year and the 25th anniversary of SaloneSatellite, a platform for recent graduates and emerging designers. Along with creating merch for this year’s event, we will be on the ground documenting everything on the Highsnobiety Design Instagram account.

  • PhotographerJulien Tell
  • Creative Mohamad Fawal
  • ProducerSimone Dautel
  • HMULeana Ardeleanu
  • StylistElisa Schenke
  • Set Design Studio Britz
  • Talent Gabriel Augustin via Izaio mgmt
  • RetouchDanny Faria
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