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Fruit of the Loom
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Sometimes an invention comes along that is so simple yet so effective, it’s a wonder we went so long without it. Buttered toast, for example, or the combustion engine.

Or the T-shirt suit. Err, sorry. The Keiji Kaneko x Fruit of the Loom “FRUIT ATHLETIC FORMAL SUIT.”

The two-piece suit-in-a-bag, made of 12-ounce heavyweight cotton and sold in Fruit of the Loom’s clear plastic packaging, has had a busy year. First released in April 2025, it sold out almost immediately. The same was true of the double-breasted style in February, and of last month's release of a new brown hue.

It’s not hard to see why it's struck a chord. The suit itself is an approachable two-piece, an all-occasion design made of “soft and quick-drying” cotton, plus the fact that you can simply wash it at home helps. But another major draw is Keiji Kaneko himself; he’s a harbinger of good taste, juggling work as a vintage store owner, fashion buyer, menswear tastemaker, and the brains behind the menswear label Foundour. 

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When it comes to the Fruit suit, what more could there be to improve on? A triple-breasted version? Another classic hue? Not quite (or, at least, not yet). The answer is to bring in a third collaborator — Ena Matsumoto, founder of Japanese womenswear label CLANE — to recut the silhouette specifically for women. 

Some adjustments to the pocket placement and length here, a few pleats and gathers there, and voila. A fresh take on a new classic, priced slightly higher at ¥29,700 (around $190) than the double-breasted version (¥24,200, or around $155) and the more casual single-breasted take (¥22,000, or $140).

After two iterations spent building on the T-shirt suit, this CLANE-backed refresh of what’s become the chillest suit in modern memory feels like the best fit for anyone. At least until the inevitable next version upgrades it all over again. 

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