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After G-SHOCK first debuted its all-new feature-packed GA700 watch late last year, they’re back with a fall-ready color story just in time to flex once the temperature begins to dip. Rightly dubbed the Utility Color Collection, the GA700 gets reimagined in colorways inspired by various military uniforms and garb giving them a truly utilitarian vibe.

The full color palette used in the collection sees the rugged, shock and water-resistant watch decked out in olive green, tan, and dark grey, making them useful accessories to work into your fall style. The earth tones in the Utility Collection are a great way to break up fits with bright-colored and patterned pieces like camo, or pair the dark grey GA700 with a lighter monochromatic fit to add just the right amount of contrast to your look.

No matter how you rock it, just know that the GA700 comes fully equipped with your standard G-SHOCK features like a five-year battery life and 200 meter water resistance, but a few hallmarks include a world time feature allowing you to track up to 31 time zones as well as four daily alarms in case you’re a compulsive snoozer.

All three military-inspired colors of the GA700 will retail at $99 and will be available later this month at standard G-SHOCK retailers including G-SHOCK’s website and the G-SHOCK SoHo store in New York.

Words by Daniel So
Branded Content Editor

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