All fans of Milanese streetwear brand GCDS sit tight. At 0:01 a.m. every Monday from May 28 to July 9, the Italian label will launch a weekly private sale for newsletter subscribers only.

The #GCDSMONDAYCALL summer sale will include a selection of exclusive products offered at discounted prices for 24 hours only. On the last Monday, GCDS will roll back prices up to 50% and, as if that’s not enough, three Monday spenders will be selected to win a “mystery box” full of GCDS goodies.

Founded by Giuliano Calza, GCDS is known for its vivid designs and bold placements of its four-letter acronym name (which stands for God Can’t Destroy Streetwear). No doubt the sale selection will include a range of such items, ideal if you are looking to cop a statement piece for summer.

Sign up for the newsletter on and get the link to the sale sent directly to your inbox at 0:01 a.m. on Monday, May 28. Shop your favorite pieces and then share your new cop on socials and tag #GCDSMONDAYCALL @gcdswear.

In the meantime, check out the brand’s SS18 film featuring the one and only Pamela Anderson (spoiler: She gets killed).

Words by Lucy Thorpe
Associate Branded Content Editor
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