Be Prepared to Get a Sweat On, Highsnobiety Sports is Arriving
Highsnobiety Sports is our week-long exploration of the intersection between sport and style. Head here for the full series and check out exclusive drops via our online store.
If Rick Owens is to be believed, then "working out is modern couture," and our latest initiative honors the stylish side of physical activity.
Launching today, Highsnobiety Sports is our multimedia flagship celebrating all things athletic with a particular focus on running, cycling, swimming, climbing, and hiking. Expect to see original storytelling, exclusive product collaborations, a pop-up shop, and physical events all of which highlight the brands, institutions, and individuals at the cutting edge of their sport and at the forefront of its community.
Our digital lineup includes exclusive product from MARKET x UCLA, interviews with American high jumper and style icon Vashti Cunningham, cycling’s most iconic community L3gion, and LA-based intersectional women’s outdoors club, Hike Clerb, among many others.
To celebrate, we’re traveling to the health-conscious mecca of Los Angeles and opening a pop-up shop on the iconic corner of cities Sunset and La Cienega Boulevards. Open from May 11-25, visitors will be able to find our exclusive releases with the likes of Gramicci, Wilson, and Speedo, in-store as well as on our online shop. To further cement our West Coast status, we teamed up with UCLA to create an array of look books for the drops with the iconic campus serving as the backdrop. Check them out below and get a sneak peek at what's dropping.
Those in the Californian city will also be able to enjoy activities along with our collaborators: there will be a hike with Jack Wolfskin, a panel talk with Merrell, and a run followed by breakfast with Satisfy running, putting our newest selection of collaborative sports gear to the test.
Click here to explore the sweet spot between sport and lifestyle with us.
