First introduced for Highsnobiety Not In New York 2024, and sold out shortly thereafter, our sought-after XL EXTRALIGHT® collab bag is back, this time with an I <3 NY twist. From September 11-13, Highsnobiety New York—a temporary, multi-dimensional activation space at 45 Grand St, in SoHo—opens to the public, and it’s your chance to secure the bag.
The Highsnobiety New York pop-up will set the backdrop for a week of programming that brings together print, product, and storytelling during Fashion Week, including the launch of the first print issue under new Editor-in-Chief Noah Johnson, effectively setting the tone for our next editorial chapter.
Among these events is a selection of product drops that distil the relationship between Highsnobiety and the city of New York. Perhaps the most in-demand comes in the form of XL EXTRALIGHT® x Highsnobiety.
For anyone unfamiliar, XL EXTRALIGHT® is what’s known in the fashion industry as an ingredient brand—a company that provides specialized components or technologies that improve a product’s performance, comfort, or durability. Put simply: when brands design high-quality sneakers—or any product, really—they often rely on expert suppliers for key elements like cushioning systems, outsole materials, or innovative fabrics. XL EXTRALIGHT® is one of those suppliers, playing a vital role in the process by offering unique materials that make a real difference in the finished product.
The XL EXTRALIGHT® x Highsnobiety capsule features closed-cell foam tote bag available in two sizes. The smaller features the unmistakable I <3 NY logo famously designed by Milton Glaser in the ’70s as a tourism slogan. The larger version boasts the same logo embossed against the white backdrop for a minimal take on the design. Each iteration combines functionality with lightweight innovation and, for those wondering, is big enough to carry the latest issue of Highsnobiety.
Highsnobiety New York opens to the public from September 11 until September 13, 2025, with daily hours from 11AM to 7PM. Drop in to pick up your XL EXTRALIGHT® bag or shop on the Highsnobiety online store.
