As the vast world of NFTs continues to expand, and plenty of projects are minting every week, it is sometimes hard to separate the good from the bad. That hasn't been the case with Invisible Friends.

The animated art features invisible characters, wearing everything from everyday apparel and accessories to science equipment, rocket launchers, and anything you can think of. Basically, Invisible Friends is shifting the focus from avatars to apparel by emphasizing unique traits. It is perfect for us streetwear lovers, as well as fashion enthusiasts, who love a fun piece of art.

With nearly 500k Twitter followers, the project has become one of the most anticipated NFT collections yet, and as we're getting ready for the minting on February 23, Highsnobiety's Mike Seegars had the chance to speak to the collection's creator, Markus Magnusson aka. Motion Markus.

If you're looking to become part of the ever-growing community, you can join the Invisible Friends discord, Twitter, and Instagram.

I looked over your website and noted your work with several notable companies. How did working for big clients prepare for this latest project?

Not much at all to be honest. I, like many other creatives, dreamt early on about doing work for the big brands but as I started to get more experienced I also started appreciating projects where I had more creative freedoms. I just happen to be very lucky because the big brands I’ve worked with have given me a lot of freedom. But yeah, mainly I’ve chosen my path depending on the project itself and what I could add to it rather than the name of the client and/or the money.

Your content even outside of invisible friends seems centered around walk cycles, how did you end up being so intrigued with walk cycles?

Really good question, I think walk-cycles is just one of those things that infuse a lot of life immediately into a character without necessarily having to add a bunch of narratives. I think my main passion is really character design but then I also wanna have it come alive, hence why walk-cycles are great. Later on, it’s just become this thing where I try to perfect it. And it’s worked, if I go back 5-6 years the quality difference is quite significant.

When I saw invisible friends I thought about this old Betty boop clip. Are there any animators you reference or get inspired from?

There’s definitely a lot of reminiscence of Max Fleischer in there. But I’ve also taken inspiration from contemporary toys, clothes, etc. to make the characters feel updated and tangible

I came across your YouTube channel. I’m a student of YouTube university myself. Can you describe the significance of YouTube and Patreon tutorials to creatives and animators like yourself?

It’s a great and effective way to share knowledge for sure. I’ve personally approached my tutorials/courses from a storytelling angle where I try to theme each tutorial to make it more engaging and fun, for both me and whoever watches/reads it.

For most projects, the centerpiece is the animal, human, etc. How important is styling for this project since we’re only seeing clothing and accessories?

The clothes and accessories are very much key, yes. It’s fun though because it’s forced me to cook up some traits I would probably never had before.

What’s been the biggest hurdle to overcome for this project?

Making all the traits work seamlessly when randomizing the traits. Some of the animations are pretty complex but I think people will be very excited to see the final product... I'm proud of what we’ve actually managed to achieve.

Can you describe the type of people you see minting an Invisible Friend and why should they buy in?

It’s for people who are still kids at heart. People who just wanna have a bit of fun on the internet. Just the very easy-going type of person that has a good taste in art, lol.

Best case scenario where would you like to see Invisible Friends this time next year?

I don’t wanna reveal too much but we’re already branching from WEB3. We’ll always make sure that whatever we do we keep the exclusivity for our holders so it’s gonna be limited runs of everything we do.

We Recommend
  • Image on Highsnobiety
    Coco Gauff Is the Teen Titan Electrifying the Tennis World
    • Culture
  • Image on Highsnobiety
    How HOKA Unintentionally Infiltrated Fashion
    • Sneakers
  • Image on Highsnobiety
    TikToker Noen Eubanks Is the Face of Gen Z Beauty
    • Beauty
  • Image on Highsnobiety
    The Guiding Light of Angus Cloud
    • Culture
  • Image on Highsnobiety
    The Next Generation of Entertainers Is Fighting for Its Future
    • Culture
  • Image on Highsnobiety
What To Read Next
  • nocta nike run
    Don't Walk, Run in NOCTA's Running Gear
    • Style
  • red panda dunks
    Now If You Look to the Right, You'll See the Red Panda Dunks
    • Sneakers
  • adidas & The Simpsons' collaborative sneakers, including Itchy, Scratchy & Poochie-themed Rivalry and Pro shoes in grey, blue, and black
    adidas & The Simpsons' New Shoes Died On the Way to Their Home Planet
    • Sneakers
  • ivy park adidas black collection
    Okay, This IVY PARK x adidas Drop Is Actually Good (Maybe It's Best)
    • Style
  • Penn Badgley Skirt Outfit Valentino SS24
    Penn Badgley's Pantsless Valentino 'Fit Is Perfection
    • Style
  • Photographs of Mizuno's Wave Prophecy Moc & Infinity Moc shoes in black leather
    The Most Insane Mizuno Shoes Ever Designed Are Back
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.