ShapeCreated with Sketch.

The big pilot Roadshow

Discover
the World
of IWC Schaffhausen

The Big Pilot Roadshow has arrived. Beginning in Europe in July 2021, with over 15 stops worldwide including the United States, Asia, and more.

The Big Pilot roadshow has finally made its way to Australia as the first experience of its kind. Set up in Melbourne’s cultural epicenter, Federation Square, from February 17th-20th, both the physical Roadshow display and its digital iteration, created by Highsnobiety, are open to the public—no invite necessary.

The Roadshow celebrates the rich catalog of IWC’s highlighted designs. Featured styles include the new Big Pilot’s Watch and Pilot’s Chronograph editions.

Designs from the famous Spitfire and TOP GUN collections, plus some remarkable historical timepieces traveling all the way from Schaffhausen. Designed after industrial shipping containers, the Roadshow’s high-tech booth brings the world of IWC to life, telling the story of the Big Pilot Watch’s evolution from a functional aviation instrument or tool watch to today’s cultural icon.

rotatorCreated with Sketch.

We invite you to explore IWC’s most iconic pieces like never before.

IWC
Historic Timeline
1936-2021

HISTORICAL
PILOT’S
COLLECTION

THE ICONIC WATCHES THAT SHAPED GENERATIONS

19
36

Ref 436

Ref 436Special Watch for Pilots

First produced in 1936, IWC started focusing on technically advanced, special-purpose watches. Advances in air and sea travel created a growing need for watches that offered superior reliability under the harshest conditions. The watch came with shatterproof glass, a rotating bezel, and performed flawlessly in extreme temperatures ranging from -40 degrees Celsius to +40 degrees Celsius.

19
40

Ref 431

Ref 431Big Pilot’s Watch

The first Big Pilot’s Watch was introduced in 1940 and was the biggest wristwatch ever built by IWC Schaffhausen. The watch was built according to military specifications and had to be highly accurate.

19
78

Ref 3705

Ref 3705Pilot’s Watch Chronograph Ceramic

Ever since 1978, IWC has been pioneering the use of sophisticated new case materials like anodized aluminum, and even created the first chronograph in a titanium case. It launched the Pilot's Chronograph in 1994 which featured zirconium oxide, a super resilient material that’s virtually indestructible.

20
02

Ref 500201

Ref 500201THE BIG PILOT'S WATCH (2002)

2002’s Big Pilot’s Watch was an IWC milestone. Both bold and provocative, the Big Pilot’s size and shape were made for those wanting to make a statement. Inspired by a functional military observation watch, the chronograph’s dial, featuring a clear cockpit-instrument look, and the 46.2 millimeters case have since become truly iconic.

20
12

Ref IW501901

Ref IW501901The Big Pilot’s Watch TOP GUN

Later launched in 2012, the TOP GUN offers a modern take on functionality with its signal red aircraft silhouette that serves as a counterpoise on the seconds hand, a distinctive feature throughout the TOP GUN line.

IWC
Pilot’s Watches
10 Models
IWC
Pilot's Crew
3 Ambassadors

Get to know our Pilot Crew Meet our IWC ambassadors

GIUSEPPE SANTAMARIA
PHOTOGRAPHER & GRAPHIC DESIGNER

Guiseppe Santamaria is a Sydney-based photographer and graphic designer from Toronto, Canada. Creating the men’s street style blog Men In This Town a decade ago, Santamaria’s brand now reaches an audience of over 600,000 people through his social platforms, books, printed magazines and podcasts.

Read the Interview

MILLY GATTEGNO
ONE HALF OF DJ DUO THE FADERS

Milly Gattegno is a Sydney-based talent agent by day and DJ by night. After growing up on the Gold Coast, Gattegno began a career in PR and picked up DJing along the way. She now performs as one half of the renowned musical duo, The Faders.

Read the Interview

MITCH ORR
CHEF

Cheekily known as the Prince of Pasta, Mitch is known for infusing Japanese and South East Asian flavours into his pasta dishes. Exploring the love of umami that both Italian and Japanese cuisines love. Beginning his career in a pub in Parramatta, Mitch has since cut his teeth in some of Sydney's highest profile kitchens including, Pilu at Freshwater, Sepia and his own personal outing, ACME.

Read the Interview
IWC
Ambassador
Lewis Hamilton

IWC Ambassador Lewis Hamilton and how he's writing the future

IWC
Big Pilot
Roadshow
Edinburgh
Liverpool
Manchester
Birmingham
London
Den Haag
Rotterdam
Edinburgh
Liverpool
Manchester
Birmingham
London
Den Haag
Rotterdam
Edinburgh
Liverpool
Manchester
Birmingham
London
Den Haag
Rotterdam
Edinburgh
Liverpool
Manchester
Birmingham
London
Den Haag
Rotterdam
Century City, CA
Palo Alto, CA
Newport Beach, CA
Scottsdale, AZ
Miami, FL
Charleston, SC
Houston, TX
New York, NY
Century City, CA
Palo Alto, CA
Newport Beach, CA
Scottsdale, AZ
Miami, FL
Charleston, SC
Houston, TX
New York, NY
rotatorCreated with Sketch.

CHECK OUT HOW TO VISIT THE LIVE EVENT &  MORE INFORMATION

Discover more
  • Senior Art Director Digital: Luca Banchelli
  • Senior Product Manager: Shaun Rauch
  • Creative Development: Studio Rocani
  • Interactive Developer: Xavier Molina
  • Senior 3D Artist: Tobias Raschbacher
  • Project Manager: Jessa Butler
  • Branded Content Editor: Caroline Brown