Simon Porte Jacquemus, lavender aficionado and purveyor of microscopically-sized handbags, has presented a travel guide to his beloved Marseille. Who here ordered an extra-large helping of joie de vivre?

The designer grew up in Salon-de-Provence, a small town some 40 miles from France's second city, before relocating to Paris, where he started his eponymous label while working as a sales assistant at Dover Street Market. Despite that, Jacquemus has always been much of a home bird, splitting his time between the sun-drenched south and his atelier in the capital. When you see the content below, it's pretty evident as to why.

In the extraordinarily FOMO-worthy clips, Jacquemus presents a mélange of the city's best bars, clubs, boutiques, hotels, and general attractions. Like stepping into a Gallic fever dream, it's easy to grasp the aesthetic touchstones that have come to define the 30-year-old's design language.

The pandemic might have put a stop to most travel just now, but when flight routes open up again, what better way to celebrate freedom than a glass of wine and some hearty bouillabaisse in a restaurant that overlooks the clear blue waters of the Mediterranean? Find the list of Jacquemus' haunts below, and then excuse me as I sigh forlornly while looking out the window of my Berlin apartment.


Yima Mercerie Épicerie L'Idéal Chez Yassine Chez Étienne Chez Paul (Goudes) Pizzeria la Bonne Mère Sepia La Relève Otto Tuba Le Bar des Amis Chez le Belge Chez Jeannot Vanilla Noire Bricoleur de Douceurs Boulangerie Maison Saint-Honoré


Jogging Maison Empereur Maison Mère Quartier des Antiquaires Honoré Librairie L'Odeur du Temps Le Père Blaize

Things to See

Notre-Dame de la Guarde Calanque de Sormiou Grand Roue de Marseille Cité radieuse de Marseille Niolon Plage Malmousque L'Estaque Le Train de la Côte bleue Taxi Bateau


Le Café de L'abbaye Bar Gaspard Viaghiji Di Fonfon Le Bar sur la Mer Baou


Les Bords de Mer Hotel Maison Empereur Le Petite Nice Jogging Samena Les Cabanons de Fonfon Le Rhul

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