Double Tap to Zoom

At Highsnobiety, we love merch. So much so that we spent a recent issue of our FRONTPAGE series scouring the world for its greatest souvenir hats. So, as the American election cycle gets further and further into Alexander McQueen fascist uniform season, there was a journalistic obligation to canvas each major candidate’s merch website.

On Joe Biden’s online “Victory Fund” store, the fair was pretty standard. There were some pins and tees, a “clean energy” water bottle (our go-to summer accessory), an inexplicable collab with Willie Nelson, and then something worth writing home about cropped up: a tank top that was flagrantly intended to thirst trap us.

As one looks at this artifact, many observations slowly begin bubbling to the surface. To start, it is clear that the campaign is using the sex appeal of Young Biden to get us excited about Old Biden. And while we see right through the ploy to trap our thirst, it is still very much working.

Furthermore, the choice to emblazon this photo on a tank top is rather interesting. Is the idea to wear the Biden thirst trap photo in your own thirst trap of you in the tanktop? That’s a Russian Nesting Doll of thirst traps — and we're into it.

So, if you’re looking for a sexier replacement for your moth-eaten Hillary Clinton t-shirt, look no further.

We Recommend
  • To Bring the Best Out of Matthew Williams & 424, Invite Them to Your Birthday
  • Wait, A$AP Rocky’s Fashion Brand Is Real?
  • It’s Emily Dawn Long’s World After All
  • "We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
What To Read Next
  • Vans' Simple Authentic Sneaker Trades the Skatepark For the Tennis Court
  • Thought Bad Bunny Was Done Playing With adidas' Soccer Sneaker? Think Again
  • Messi's Demure Adidas Handball Joins the Dark Side
  • This Chocolatey Baller Is Nike's Love Letter to the Golden Years
  • To Bring the Best Out of Matthew Williams & 424, Invite Them to Your Birthday
  • Argentina May Have Lost, But Messi’s adidas Spezial Brings Home the Silverware