Double Tap to Zoom

At Highsnobiety, we love merch. So much so that we spent a recent issue of our FRONTPAGE series scouring the world for its greatest souvenir hats. So, as the American election cycle gets further and further into Alexander McQueen fascist uniform season, there was a journalistic obligation to canvas each major candidate’s merch website.

On Joe Biden’s online “Victory Fund” store, the fair was pretty standard. There were some pins and tees, a “clean energy” water bottle (our go-to summer accessory), an inexplicable collab with Willie Nelson, and then something worth writing home about cropped up: a tank top that was flagrantly intended to thirst trap us.

As one looks at this artifact, many observations slowly begin bubbling to the surface. To start, it is clear that the campaign is using the sex appeal of Young Biden to get us excited about Old Biden. And while we see right through the ploy to trap our thirst, it is still very much working.

Furthermore, the choice to emblazon this photo on a tank top is rather interesting. Is the idea to wear the Biden thirst trap photo in your own thirst trap of you in the tanktop? That’s a Russian Nesting Doll of thirst traps — and we're into it.

So, if you’re looking for a sexier replacement for your moth-eaten Hillary Clinton t-shirt, look no further.

We Recommend
  • Why Does This Mug Have More Collabs Than Most Streetwear Labels?
  • Good Clothes Really Are Just Good Vibes
  • Not a Cell Phone in Sight, Just Great Outdoor Clothes
  • Who Knew Arc’teryx Jackets Would Make Such Beautiful Bags?
  • The Best Thing About This $6,160 Jacket Is How Normal It Is
What To Read Next
  • This Vibram Crocs Sneaker Secretly Flexes Patagonia-Level Fleece
  • Why Does This Mug Have More Collabs Than Most Streetwear Labels?
  • adidas’ Laced-Up Mary Jane Is the Best of Both Worlds
  • Paul Rodriguez's Elegant Nike Skate Shoe Is Full of Fall Flavor
  • Nike's Soccer-Coded Air Max Is Too Luxe for the Field
  • Nike Put a Fly Rain Jacket on Its Dunks (Again)