Double Tap to Zoom

Folks all over the world love Air Jordans. Over the years, the brand has shown that the feeling is quite mutal, dropping sneakers inspired the biggest cities around the globe. Think Milan-themed Air Jordan 1 Mids and all-black leather Jordan 10s inspired by New York City.

Now, it's time for an Air Jordan 4 for London.

The brand has released a clean grey Air Jordan 1 for the city before. Now, it's getting a nice-looking Jordan 4 in its honor. Emphasis on nice-looking.

Nike's "British" Jordan 4 lands with faded hairy suede, plus classic grey and washed red accents. It even comes with a vintage-style shoebox, which further leans into the sneaker's "aged" aesthetic.

Your Highsnobiety privacy settings have blocked this Instagram post.

There's also some clever "LDN" branding throughout, as well as a "Say Less" message on the inner tongue tag. The London connection is unclear there, but I think I understand the broader point. Less talking, more flexing.

Your Highsnobiety privacy settings have blocked this Instagram post.

A few years ago, the Jordan 4 got a KAWS-coded all-grey makeover inspired by the streets of Paris. Now, it's getting washed in a London-inspired color scheme.

Speaking of which, the Air Jordan 4 "London" sneakers are expected to drop on Nike's website in September. And good news (for Englanders): the shoes are reportedly a UK-exclusive.

Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping for recs on all things fashion, footwear, and beauty.

We Recommend
  • Nike’s All-Grey Air Max Is Practically Battle-Ready
  • Nike’s Split-Toe Air Rift Sneaker Is All Meshed Up
  • This Nike Retro Runner Is Doing Too Much, in the Best Way
  • Nike’s Air Max Boot Strikes Gold
  • This Butterscotch-Drizzled GORE-TEX AF1 Is Anything but “Mid”
What To Read Next
  • Now This Is a Swanky Samba We Can Get Behind This Fall
  • Moncler’s Dream Alpine Rotation? Cher, Grace Jones, and JENNIE
  • adidas’ Chocolate Retro Sneaker Is an Italian Dessert
  • Andrew Reynolds Turns New Balance Dad Shoes Into a Skater's Cup of Tea
  • A Hardy Air Jordan Boot Gets a Winter Glow-Up
  • Great Menswear Can Come From Cleveland, Too