This just in! Our social media profiles have been compromised. This is not a drill.

At exactly 9 AM on Tuesday, April 22, Highsnobiety’s social media channels were hacked, the only evidence left behind being an obscure caption: “Make Something.” Soon after, a star Chevron symbol was spotted tagged in Tompkins Square Park, a known congregation site for creative rulebenders. However, no additional context was given, and no further demands have been made…yet. 

We’ve spent the last several hours combing through digital debris—server logs, suspicious metadata trails, login attempts, resetting passwords, and interrogating our interns (just in case). So far? Nothing. No ransom note. No manifesto. No shadowy communiqué pulling the strings behind the scenes. Just that symbol—deliberately placed and demanding attention—and a growing sense that someone, somewhere, is pushing us to do something. Or become something. Or unravel something bigger than all of us.

As our internal investigation escalates, the questions are multiplying. Was this the work of a rogue artist? A cryptic strategist with a master plan? An underground movement waiting to be answered? Our detectives have reached one clear conclusion: whoever’s behind this wants to make something impossible to ignore. But our questions remain: why now? And what happens next?

In the meantime, we ask you, our ever-discerning audience, to weigh in. If you have seen this symbol before or have possibly been recruited by an underground society hell-bent on “making something”, our DMs are open. All leads are welcome.

Stay tuned as we uncover the latest through our exclusive newsroom investigation. This story is far from over.

Following along here for real-time updates and on the ground coverage.

Updated on Tuesday, April 29, 2025 8:58 AM

The cryptic symbol has been reported by an eyewitness patron of Upside Pizza in Manhattan’s Nolita neighborhood. During a broadcast of HSNN, said patron encountered the suspect on camera.

Head down to Upside Pizza for a chance to win a limited-edition t-shirt and a golden ticket that grants you access to Club Chuck. Follow along here for more real-time updates.

Updated on Wednesday, April 30, 2025 8:16 AM

The mysterious emblem has been spotted tagged on the side of Time Again in Manhattan’s Lower East Side neighborhood. Between dining tables of mustachioed artists and moto-booted divas, a crowd gathered to inspect its latest mysterious appearance.

Stop by Time Again to secure your limited-edition t-shirt and for a chance to obtain a golden ticket that grants you exclusive access to Club Chuck. Follow along here for more real-time updates.

Updated on Thursday, May 1, 2025 8:50 AM 

The cryptic symbol has been reported at Brooklyn Banks, a renowned skate park in Two Bridges with a cult following. The tag appears on a pillar under the Brooklyn Bridge, leaving investigators puzzled. Stay tuned for more developments.

There’s still time to check out Chuck’s latest stunt at the Brooklyn Banks for the chance to win a limited-edition shirt and a golden ticket for entry into Club Chuck. Follow along here for real-time updates.

Updated on Friday, May 2, 2025 10:00 AM

The unnamed culprit has reportedly struck again! An identical star chevron symbol has cropped up across the East River at Bushwick’s nightlife staple, Moodring. A crowd has formed as partygoers snap photographic evidence before entering the astrology-themed dance hall. We will continue to investigate.

Head to Moodring for the chance at a limited-edition shirt, a bespoke pair of Converse Chuck Taylors, and a golden ticket for access to Club Chuck. Follow along here for real-time updates.