1908
Boston, Massachusetts, USA
Marquis Mills Converse
Scott Uzzell
$2.3 billion (2022)
Nike Inc.
The iconic All-Star Chuck Taylor has remained relatively unchanged throughout the brand’s lifetime. An upgrade in 2015 labelled Chuck Taylor II flopped, and the brand ceased production of the new style in 2017. The Original All-Stars style came back, with a focus on quality, brand new collections, and unseen collaborations. The classic silhouette continues to be a favourite among celebrities, musicians, artists and every-man alike, now spanning generations of style icons.
Converse keep an up-to-date list of upcoming collaborations and new releases on its website and email subscribers with any new announcements.
Check out our Highsnobiety shop for some of the latest Converse drops.
Chuck Taylors are now called the Chuck 70. They have a different price range, aesthetic, materials, fit, and sole compared to the Converse All Star. The Converse All Star is usually cheaper, more durable, lighter, and has more colors available.
According to the brand’s guideline, it is advisable not to throw your sneakers in the washing machine. Usually some mild soap and lukewarm water will be just fine. Use a damp cloth to gently rub the shoes. A toothbrush or smaller brush is perfect to scrub the toecap and rubber base of the shoe.