Converse

Converse

Information

Timeline

Established

1908

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HQ

Boston, Massachusetts, USA

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Founder

Marquis Mills Converse

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CEO

Scott Uzzell

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Revenue

$1.89 billion (2018)

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Parent Group

Nike Inc.

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What are the best Converse shoes?

The iconic All-Star Chuck Taylor has remained relatively unchanged throughout the brand’s lifetime. An upgrade in 2015 labelled Chuck Taylor II flopped, and the brand ceased production of the new style in 2017. The Original All-Stars style came back, with a focus on quality, brand new collections, and unseen collaborations. The classic silhouette continues to be a favourite among celebrities, musicians, artists and every-man alike, now spanning generations of style icons.

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How do I find out about new Converse releases?

Converse keep an up-to-date list of upcoming collaborations and new releases on its website and email subscribers with any new announcements.

 

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Where can I buy Converse?

Check out our Highsnobiety shop for some of the latest Converse drops.

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1908

Founded by Marquis Mills Converse as the Converse Rubber Shoe Company.

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1917

Introduction of the ‘Non Skids’ basketball shoe. The rubber sole and canvas upper formed the basis of the current style.

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1921

Semi-professional basketball player Charles “Chuck” Taylor is given a salesman job at Converse, bringing ideas on how increased flexibility and ankle support could improve the performance of the shoes.

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1922

Within a year of his arrival, Taylor’s ideas led to the creation of the All-Star, including a circular logo patch that protected players’ ankles. Chuck Taylor’s signature is added to the patch and remains there today.

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1941

Converse switches back to production of rubberized footwear throughout World War II.

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1950s

The Chuck Taylor All-Star becomes the standard among basketball players across high school, collegiate and professional levels.

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1970s

Converse faces competition from PUMA, adidas, Nike and Reebok in the battle for on-court footwear.

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1972

Converse purchases PF Flyers, and with it the trademark Jack Purcell badminton shoe. The style continues to be produced with its classic ‘smile’ toe.

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1980s-90s

The brand loses its monopoly in athletic shoes, but sees a shift towards a new breed of fans claiming All-Stars as casual, retro-style.

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1993

The Converse One Star style is released, flanked on both sides with the iconic solo star and gains a cult following.

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2001

Converse files for bankruptcy but is saved by investors.

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2003

Nike pays an estimated $305m for the company and expands the brand across clothing and introduce new styles.

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2009

Converse launches the CONS skateboarding team with Kenny Anderson, Anthony Pappalardo, Nick Trapasso and others.

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2009

Italian fashion house Missoni create an exclusive “Premium Chuck” revealed at the Milan Menswear Spring/Summer show. The duo have continued to collaborate on more collections since.

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2012

Converse becomes partners in the (RED) campaign, which aims to prevent HIV transmission from mother to daughter.

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2014

After years of cease and desist letters, Converse file a lawsuit against 31 companies for infringing the iconic bumper toe, striped midsole and toe cap.

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2015

Converse collaborates with the Andy Warhol foundation to create a pop art-inspired collection.

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2015

The so-far unchanged Chuck Taylor is given a makeover. The Chuck Taylor II is launched, incorporating Nike technology to create a lighter shoe and boasting upgrades such as a no-slip tongue but sales begin to slide.

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2017

The brand refocus on quality collections and increased comfort instead, dropping production of the short-lived Chuck Taylor II.

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2019

This year has already seen the continuation of the JW Anderson collection, along with A$AP Nast and GOLF le FLEUR*. This year the brand also makes it return to basketball with the new performance inspired All Star Pro BB.

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