Khalid has announced that he's teaming up Reebok on a new global partnership that will center on inspiring young people through experimentation and self-expression.
The “Young, Dumb and Broke” singer told Billboard, “I’m amped to partner with Reebok [...] I love how they mix old and new and honor the classics with fresh twists. I hope we can inspire a new generation of people to be themselves and take creative chances.”
Khalid will make his debut as part of Reebok's Sport the Unexpected campaign this spring. He follows in the footsteps of artists including Ariana Grande and Cardi B, who have previously appeared in their campaigns.
Matt Blonder, the VP of marketing and digital brand commerce at Reebok explained the decision to tap the 21-year-old musician. “Khalid continues to be a beacon of originality, pride, and imagination for today’s rising youth.” He added, “Khalid authentically symbolizes our common ethos -- to inspire creativity and encourage experimentation.”
Reebok took to Instagram to announce the partnership and used the opportunity to also welcome Khalid's dog, Maui, who got his very own Reebok tracksuit. Take a look below.
