Lacoste x Maison Château Rouge? Oui, Oui!
Whether it’s high-end or streetwear, Lacoste is no stranger to collaborations. This time, they’ve joined forces with Maison Château Rouge, the Parisian fashion label that’s been making waves in the city’s creative scene since 2015.
Rooted in the vibrant area of, yes, Château Rouge in the 18th arrondissement—a cultural hotspot alive with diversity and a rich African diaspora—Maison Château Rouge has gained global fame for its bold and colorful celebration of culture. The campaign channels the spirit of the Nouvelle Vague, mixing iconic ‘60s cinematic charm with the vibrant energy of Paris’s underground creative world.
Being proud of your heritage and who you are is something Maison Château Rouge is no stranger to. The joint collection reveals eight textile pieces and four exclusive sneaker models. Inspired by the fearless movement known as Société des Ambianceurs et des Personnes Élégantes (SAPE), this collection celebrates the essence of West African design and the art of unapologetic self-expression. Think exposed seams, premium materials, statement-making printed shirts and zip-up jackets—perfectly capturing both brands' attention to the finer details. Adding a nod to ‘90s suburban cool, the collection also serves up long-sleeved polos, making this collab a true fusion of preppy street-smart style. And, of course, no Lacoste collab is complete without the crocodile—this time, it’s gold, a nod to the West African Akan weights.
The sneakers don’t disappoint, either. Insoles feature a wax-print design that nods to Lacoste’s tennis roots while topstitching and pops of color from the brand’s signature style keep things fresh and in perfect harmony.
Lacoste x Maison Château Rouge’, available online and in selected points of sale in France from 2 December 2024. Sneakers also available in Courir selected stores.
