To celebrate the new 247 launch, New Balance  is holding three exclusive events in Toronto, Vancouver and Montreal, Canada.

An exclusive media preview breakfast at Toronto's Soho House will kick things off on January 6. The following day the 247 Vancouver Walking Tour will lead Vancouver’s most influential individuals on a city exploration stopping at locations such as Bao Down, Six Acres and Nicli Antica Pizzeria for food and drinks. At the end of the journey, the new silhouette will be revealed at New Balance’s Vancouver store with a public event to follow.

Turning up the heat in the evening, Off The Hook will co-host the Montreal by Night 247 Party at its store in the Hotel William Gray. New Balance and Off The Hook invite guests to intimate performances from Shash'u and Koriass followed by a special DJ set; the hosts have promised food and drink in abundance. Once the shoe is unveiled it will be available in limited quantities via Off The Hook and other select retailers. First Glance - New Balance 247 LuxeThe new New.

Posted by Highsnobiety on Friday, 23 December 2016  

The New Balance 247 is designed for 24/7 lifestyles in cities that never sleep. Grounded in original New Balance DNA and inspired by iconic models it offers an undeniably new look, feel and fit. More details here.

The Canadian events take place alongside a global project in seven dynamic cities around the world within a twenty-four hour period on January 7. Stay tuned to Highsnobiety.com and our Snapchat for exclusive insider coverage of the events and more.

Read our exclusive interview with Off The Hook founder Harry Drakopoulos.