There’s nothing quite like a midweek party to help get the approaching weekend underway and, to celebrate the launch of the 574 Sport, New Balance is throwing an event at one of its leading flagship stores.

The event takes place at New Balance’s flagship store at the Piazza Gae Aulenti on the ground floor of the Unicredit Tower in Milan. The relatively new store opened last year dedicating an impressive space to the brand’s running and lifestyle sneakers, as well as clothing ranges.

The night will be soundtracked by top London DJ Siobhan Bell and Milan’s own DJ Herca. DJ Herca has a solid track record working in prestigious clubs around the world, from Europe and the United States, to the Middle East, and recently released a track with Armada Music. Siobhan Bell has been on the up since becoming a resident DJ for London’s KISS FRESH and playing alongside Post Malone, Skepta and A$AP Mob.

The event will also host a fashion show by esteemed designer Zeynep Guntas who will combine pieces from her own brand with New Balance apparel and the 574 shoe.

The original New Balance 574 was created in 1988 and is appreciated today as one of the brand’s most iconic silhouettes. The New Balance 574 Sport upgrades the classic model with new features and brand technology such as Fresh Foam cushioning that significantly reduces the weight and improves comfort.

Everything goes down on July 13 at the New Balance store in Piazza Gae Aulenti where we’ll be sharing live updates from the event, so stay posted on our social channels. We’ll also have a full recap with all the insider info after the party, so stay tuned for that too.

The 574s will be available worldwide in selected retail stores from July 15. For more New Balance information, visit the link below.

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