Nike Air Max couldn’t have built its iconic legacy without bold characters making the designs their own and interpreting them in ways that inspired the rest. In the build up to Air Max Day 2017, we want to share the work of modern individuals who are pushing boundaries and influencing others.

Highsnobiety and Nike invite you to join Snobshots — our global community of forward-thinking creatives — so that together we can continue to inspire the next generation. Your role is simple:

1. Shoot your Air Max sneakers in the most interesting way imaginable. This could mean using a sick location, sleek editing, ultra-rare Air Max sneakers or all of the above. Be bold.

2. Share all the best shots on Instagram with the hashtags #snobshots and #HSxAMD17

We’ll be curating our favorite Nike Air Max images from around the world to feature on the Snobshots Instagram page as well as the Highsnobiety Instagram channel. Closer to Air Max Day (March 26, FYI) we’ll be sharing the best of the best on

Snobshots is a community of individuals out to achieve what the original Air Max and its successors have been doing since 1987. It’s a community charged network of creative innovators shaping the future of fashion, design and culture by sharing their unique perspectives and individuality.

If you need some inspiration, scroll through some of the hottest Snobshots from recent weeks below before you get shooting and sharing.

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