Not In Paris is back with our troisième édition, running from June 16 through 22. If you haven't caught our previous versions, Not In Paris is a multimedia hub showcasing art, fashion, music and design beyond clothes. As always, we'll be bringing you the other side of fashion week, with exclusive content from Gucci (and Jeremy O. Harris), Marni x Jazz Cartier, Illegal Civ, B.stroy, Patta, Rick Owens and more.
Our gift shop is also making a comeback — and this season we've gone big. Alongside our own Highsnobiety release, we've partnered with iconic Parisian institutions Cafe de Flore and Perrotin on co-branded merch, as well as a special pre-Not In Paris release from Thom Browne. We'll also have exclusive releases from a wide range of brands and designers, including A Bathing Ape, Thom Browne, Advisory Board Crystals, The Skateroom, MSCHF, Kenneth Ize, A.P.C., and a lot more. To top it off, we're dropping our first-ever NFT with RTFKT Studios.
“When we first did Not In Paris last year, we wanted to distill the experience of Fashion Week into a multimedia opera of online content,” Highsnobiety's Editor-in-Chief Thom Bettridge explains. “For us, having the honor to include collaborative products with brands we love into the mix adds a whole new dimension to the project. It lifts Not In Paris off the screen and makes it something you can take home with you. And as we go forward, we’re going to continue pushing those boundaries.”
If you happen to be in the city, we're hosting a brick and mortar souvenir shop on the streets of Paris featuring all of our brand collaborations. It's running from June 19- 26 at 198 rue de Rivoli and features select programming and attendance from the collaborating designers. However if, like a lot of us, you're Not In Paris, then stay tuned for the upcoming online content.