Highsnobiety
Double Tap to Zoom

During their annual IFA press conference in Berlin, Panasonic has announced it will relaunch and reinvent its iconic Technics turntable series. At the show, Panasonic presented a prototype of the new direct-drive turnable. Made from stark aluminum, the prototype features classic lines and a utilitarian aesthetic. The relaunch announcement shouldn't come as a surprise, seeing as recent data collected for the British Phonographic Industry shows that vinyl sales in the UK are up 56 percent year-on-year, reaching their highest mark since 1994.

Panasonic aren't the only ones getting in on the resurgence of vinyl, fragment design and ION Audio recently released a portable turntable for the POOL aoyama.

We Recommend
  • Vans' Flattest Sneaker Goes Miu Miu
  • A Good Bag Looks Better With Character. A Great Bag Already Has It
  • Nike’s Most Precise Basketball Shoe Is Also Its Waviest
  • Sneaker-Loving Brides Dream of Nike's Pretty, Pearlized Jordans
What To Read Next
  • A Skate Legend Just Taught Nike's Air Max 95 to Shred
  • Royal Blue? No, Nike’s Dyed Suede Shoe is Majestically Diffused
  • An adidas Samba So Quietly Boring, It’s Beautifully Charming
  • If You Thought adidas Outerwear Was All Track Jackets, You've Got Another Thing Comin'
  • Nike Told Its Best Air Max Sneaker To Zip It
  • Vans' Flattest Sneaker Goes Miu Miu