Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Roddy Ricch Is Unstoppable in His New Video for "The Box"

Written by Sarah Osei in Culture

Roddy Ricch has finally dropped a video for his viral hit "The Box," and the visuals show that the up-and-coming rapper is the one to beat.

Whether it's a street race, a heist, a basketball championship, or a presidential run, Roddy Ricch just can’t stop winning — much like his whirlwind year.

The song which appeared on his 2019 debut studio album Please Excuse Me For Being Antisocial, was one of 2019's biggest songs. It received worldwide certifications, inspired countless TikToks, and secured the number 1 spot on the Billboard Hot 100.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The visual co-directed by Ricch and Christian Breslauer, might catapult "The Box" to virality once again. Watch it below.

Your Highsnobiety privacy settings have blocked this YouTube video.
Subscribe to Highsnobiety on YouTube
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • Alia Shawkat Gets Bolder
  • Eddie Huang Knows Menswear. So Does His New Novel.
  • What Did Lewis Hamilton & Charles Leclerc Get Up to at Ferrari’s Private Track Day?
  • Bvlgari Served Decadence for Dinner
  • No Phones, Just Fans: Inside the Night Lady Gaga Took Over Los Angeles
What To Read Next
  • The Sneaker That Revolutionized adidas Just Rolled a Strike
  • In the Era of Luxury Listening, You Deserve a Sci-Fi Speaker
  • Nike’s Post-It Icon Is Worth Making a Note of
  • Japan's Edgy Workwear Artisan Got Grungier
  • The World’s Fanciest Fabric Maker Is Secretly a Sick Hiking Brand
  • You Don’t Know You Know This Balenciaga-Backed Artist
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now