Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Roddy Ricch Is Unstoppable in His New Video for "The Box"

Written by Sarah Osei in Culture

Roddy Ricch has finally dropped a video for his viral hit "The Box," and the visuals show that the up-and-coming rapper is the one to beat.

Whether it's a street race, a heist, a basketball championship, or a presidential run, Roddy Ricch just can’t stop winning — much like his whirlwind year.

The song which appeared on his 2019 debut studio album Please Excuse Me For Being Antisocial, was one of 2019's biggest songs. It received worldwide certifications, inspired countless TikToks, and secured the number 1 spot on the Billboard Hot 100.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The visual co-directed by Ricch and Christian Breslauer, might catapult "The Box" to virality once again. Watch it below.

Your Highsnobiety privacy settings have blocked this YouTube video.
Subscribe to Highsnobiety on YouTube
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • This Leathery Scent Was Born Between Punk & the Prairie
  • The Music Licensing Platform Powering the Fashion Industry’s Soundtrack
  • Don Cheadle Is Really That Guy
  • A Visit Inside Rolf Sachs’ “Olympiahaus”: Modern Design Treasures and Andy Warhol Encounters
What To Read Next
  • Boxing Champ Ben Whittaker Is ALO's Unlikely New Face (and It Makes Perfect Sense)
  • Nike's Unhinged Polka Dot Tabi Is Here Whether You're Ready or Not
  • Timberland Casts Off In Berlin
  • Shoes to Hit the Ground Running In. Literally
  • What a 13th-Century Temple Reveals About Where Shinzo is Heading
  • Nike's Flagship Dad Sneaker Is Seeing Red
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now