Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Roddy Ricch Is Unstoppable in His New Video for "The Box"

Written by Sarah Osei in Culture

Roddy Ricch has finally dropped a video for his viral hit "The Box," and the visuals show that the up-and-coming rapper is the one to beat.

Whether it's a street race, a heist, a basketball championship, or a presidential run, Roddy Ricch just can’t stop winning — much like his whirlwind year.

The song which appeared on his 2019 debut studio album Please Excuse Me For Being Antisocial, was one of 2019's biggest songs. It received worldwide certifications, inspired countless TikToks, and secured the number 1 spot on the Billboard Hot 100.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The visual co-directed by Ricch and Christian Breslauer, might catapult "The Box" to virality once again. Watch it below.

Your Highsnobiety privacy settings have blocked this YouTube video.
Subscribe to Highsnobiety on YouTube
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • James Gray Is on a Mission to Make Movies With “a Greater Truth”
  • Hennessy Very Special Cocktails Presents: The Art of Hosting, According to Sierra Rena
  • Alfa Romeo Made Literal Yacht-Tier Luna Rossa Cars
What To Read Next
  • District Vision Is Running To Knitwear
  • Artist Uniform: Steve McQueen Was a Bottega Guy Before Bottega Knew It
  • Nike’s Giraffe Superfly LX Isn’t as Docile as It Looks
  • Model’s Own: Emily Segal’s First Style Icons Were New York’s Best-Dressed Women
  • From Vans to New Balance, the Seven Best Sneakers to Cop This Week
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now