Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Roddy Ricch Is Unstoppable in His New Video for "The Box"

Written by Sarah Osei in Culture

Roddy Ricch has finally dropped a video for his viral hit "The Box," and the visuals show that the up-and-coming rapper is the one to beat.

Whether it's a street race, a heist, a basketball championship, or a presidential run, Roddy Ricch just can’t stop winning — much like his whirlwind year.

The song which appeared on his 2019 debut studio album Please Excuse Me For Being Antisocial, was one of 2019's biggest songs. It received worldwide certifications, inspired countless TikToks, and secured the number 1 spot on the Billboard Hot 100.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The visual co-directed by Ricch and Christian Breslauer, might catapult "The Box" to virality once again. Watch it below.

Your Highsnobiety privacy settings have blocked this YouTube video.
Subscribe to Highsnobiety on YouTube
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • How Eric Wareheim Went from Comedy Star to Los Angeles’ Plant Guru
  • adidas Brought Amsterdam's Creative Crowd to The Corner
What To Read Next
  • This Vibram Crocs Sneaker Secretly Flexes Patagonia-Level Fleece
  • Why Does This Mug Have More Collabs Than Most Streetwear Labels?
  • adidas’ Laced-Up Mary Jane Is the Best of Both Worlds
  • Paul Rodriguez's Elegant Nike Skate Shoe Is Full of Fall Flavor
  • Nike's Soccer-Coded Air Max Is Too Luxe for the Field
  • Nike Put a Fly Rain Jacket on Its Dunks (Again)
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now