Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Roddy Ricch Is Unstoppable in His New Video for "The Box"

Written by Sarah Osei in Culture

Roddy Ricch has finally dropped a video for his viral hit "The Box," and the visuals show that the up-and-coming rapper is the one to beat.

Whether it's a street race, a heist, a basketball championship, or a presidential run, Roddy Ricch just can’t stop winning — much like his whirlwind year.

The song which appeared on his 2019 debut studio album Please Excuse Me For Being Antisocial, was one of 2019's biggest songs. It received worldwide certifications, inspired countless TikToks, and secured the number 1 spot on the Billboard Hot 100.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

The visual co-directed by Ricch and Christian Breslauer, might catapult "The Box" to virality once again. Watch it below.

Your Highsnobiety privacy settings have blocked this YouTube video.
Subscribe to Highsnobiety on YouTube
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • Nike ACG Is Returning to Its Cutting-Edge Form
  • Kaytranada Goes Underground
  • At Coachella, GAP Proved the Hoodie Still Reigns
  • Talia Ryder Is Bigger Than Hollywood
What To Read Next
  • Nike's OG Sneaker Has Never Looked Butter (Not a Typo)
  • In All-Black, Nike’s Poisonous Air Max Is Scary Good
  • Only Fashion's Depressed Rich Kids Would Make $200,000 Art Out of a Guillotine
  • Highsnobiety & Google Pixel Are Working With the Next Generation of Fashion Entrepreneurs
  • Nike Brought Back Its Iciest Jordan & It Has Never Looked as Clean
  • Vans' Earthiest Skate Shoe Looks Dripped Out With Its Pearl Necklace
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now