Double Tap to Zoom

Get ready to live in a world where Samuel L. Jackson will be delivering news and weather updates to you every morning. Amazon has announced a major update to its Alexa device featuring the movie star's voice integrated as an alternative voice option.

Using neural text-to-speech software, Amazon is able mimic real human voices, including celebrities. The new tech is unlike other celebrity voice integrations softwares as it doesn't rely on prerecorded phases instead deep learning techniques to make Alexa sound more like a real human being.

To make the Jackson experience more authentic, Amazon will offer both explicit and clean versions of Jackson’s voice, and launch later this year for a “special price” of $0.99 for anyone who purchases it in 2019 (after which it’ll cost $4.99).

Amazon is also promising that more celebrities will arrive next year.

We Recommend
  • From Salomon to New Balance, the Seven Best Sneakers to Cop This Week
  • The Antwerp Six Obsession Is Finally Getting Some Context
  • Vans' Stitched-Up "Wallabee" Skate Shoe Is (Sew) Good
  • Nike’s Green Leather Air Max Is All Puff, No Pass
  • Wales Bonner Is Helping Athleisure Grow Up
What To Read Next
  • New Balance Turns a Pro Skate Shoe Into a Tasty "Breakfast" Flex
  • Vans’ Slip-on Skate Shoe Wears Pre-Worn Corduroy Pants
  • Converse’s Fluffy "UGG" Has the Sole of a Running Shoe
  • Nike’s Khaki Air Max Is a Full-on Fall Heater
  • Nike’s Ruggedized Recovery Sneaker Is Ready for Cold Days
  • This Archival Jordan Was Built Like a German Sports Car