Location: Seoul Fashion Week SS19

Season: SS19

Key Looks: Street style at Seoul Fashion Week SS19 has been all about neon colors — including hair — and playful prints and patterns.

Editor’s Notes: Highsnobiety Image Director Thomas Welch is on the ground at Seoul Fashion Week to take in all that’s going on and document accordingly. Here we have our first batch of street style from the event, which is highlighted by vibrant neon hues and playful prints and patterns. Frequently seen brands include OFF-WHITE x Nike, Gucci, Chanel, Burberry, and Umbro.

Be sure to stay tuned for more from Seoul Fashion Week SS19, and in the meantime, peep some end-of-summer street style from the South Korean capital.

Up next, here are 18 sneaker street style highlights from Moscow Fashion Week SS19.

Not NYC, not LA.