Highsnobiety
Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

The latest feat of physical strength to make its way around the internet is the 'One Chip Challenge,' a test that involves consuming the hottest chip in the world - a snack from Paqui Chips made from the Carolina Reaper pepper. Among those brave enough to try it is Shaq, who completed the challenge on live TV. Watch him eat the chip in the video above.

Shaquille O'Neal took on the challenge as a bet against his co-host on Inside the NBA, “Chuck, I’ll bet you $20 USD I bite a chip, won’t even make a face.” True to his claim, Shaq did not make a face - though a violent coughing fit may or may not have violated the terms of his bet.

In other NBA news, it seems Nike is having some trouble wth their jerseys... get the scoop on that here.

We Recommend
  • The Luxe Watchmaker That Trolled the Smart Watch — Then Made Its Own
  • A NASA-Approved Watch, Space-Ready & Summer-Proof
  • The World's Most Sophisticated Elephant Gets His Own Watch
  • For Its 150th Anniversary, Hip-Hop's Favorite AP Is Evolving
  • Finally, Future-Chic ASICS Sportswear For Retro-Chic ASICS Sneakers
What To Read Next
  • On Old McDonald Glover's Farm, Everyone Wears Moncler (EXCLUSIVE)
  • Nike’s Lowkey '80s Football Shoe Gets a Mesh Glow-Up
  • A Crisp Denim Air Force 1 For the NBA's Rising Star
  • A Slick adidas Superstar for Soccer's Superstar
  • adidas' Wonderfully Worn Sambas Are a Beautiful Thing
  • No Thoughts, Just Nike's Ultra-Clean Grayed-Out Dunks