Double Tap to Zoom
Your Highsnobiety privacy settings have blocked this YouTube video.

The latest feat of physical strength to make its way around the internet is the 'One Chip Challenge,' a test that involves consuming the hottest chip in the world - a snack from Paqui Chips made from the Carolina Reaper pepper. Among those brave enough to try it is Shaq, who completed the challenge on live TV. Watch him eat the chip in the video above.

Shaquille O'Neal took on the challenge as a bet against his co-host on Inside the NBA, “Chuck, I’ll bet you $20 USD I bite a chip, won’t even make a face.” True to his claim, Shaq did not make a face - though a violent coughing fit may or may not have violated the terms of his bet.

In other NBA news, it seems Nike is having some trouble wth their jerseys... get the scoop on that here.

We Recommend
  • Emma Winder's Travel Essentials—A Tale From W Hotels
  • Close Tabs and Lace Up — The North Face Wants You To Touch Some Grass
  • 520M blurs the boundary between wilderness and urban world
  • The Art of Staying In: adidas CONFIRMED’s Fall Edit
What To Read Next
  • Moving or Not, This Nike Gear Keeps Body Temperature Where It’s Supposed to Be
  • How To Breathe Confidence (In Just Your Calvins)
  • From adidas to ASICS, the Seven Best Sneakers to Cop Right Now
  • Nike’s Most Stylish Running Shoe Gets to Sit at the “Cool” Kids Table
  • To Improve TAG Heuer's Classic Racing Watch, fragment design Only Had to "Simplify" (EXCLUSIVE)
  • It's State-of-the-Art Ski Gear, but More Beautiful