Double Tap to Zoom

It's hard to say mysterious and enigmatic when climbing the ranks of the rap game in the Information Age, but $not is awfully damn close to getting away with it. The #FloridaMan has already developed an idiosyncratic sense of style (pulled-up hoodie realness), has had his work featured on the high-profile Euphoria soundtrack, and - in the case of his early single "Gosha" - received a cosign from Billie Eilish.

But don't let this list of accomplishments dissuade you; $not is a truly one of a kind rapper with oddball charisma. Look no further than his new visual "Megan," which we're excited to be premiering below:

Fans are curious as to the track's titular inspiration, but those hopeful for a straight answer should prepare to be disappointed. $not elaborated to Highsnobiety in an email that he's not here for any mystery-solving: “Everyone wants to know who Megan is... I don’t know why. We shot the video with Omar in New York when I was out there for my NYC show. I had made the song with [producer] Marvy Ayy in the city, so it made sense to bring it all back. Really excited to start dropping all new music and I am also working on a project. Stay up, never fall.”

We Recommend
  • ASAP Rocky Wore the Only Knicks Outfit That Matters
  • Michael Olise Doesn’t Say Anything He Doesn’t Mean
  • Your City Is Next on Lacoste's Crocoliga Table Tennis Tour
  • This Minimal Wood Chair Was Built to Waste Nothing
  • Love Him or Hate Him, Sean Thor Conroe Will Write a Masterpiece
What To Read Next
  • Vans Already Battered Its Original Skate Shoe So You Don’t Have To
  • Loro Piana Wool Climbing Pants Are as Crazy as They Are Excellent
  • This Is the Secret to a Beautiful All-Black Birkenstock
  • The World Cup’s Biggest Winners Are Brands That Shouldn’t Be There