Double Tap to Zoom

It's hard to say mysterious and enigmatic when climbing the ranks of the rap game in the Information Age, but $not is awfully damn close to getting away with it. The #FloridaMan has already developed an idiosyncratic sense of style (pulled-up hoodie realness), has had his work featured on the high-profile Euphoria soundtrack, and - in the case of his early single "Gosha" - received a cosign from Billie Eilish.

But don't let this list of accomplishments dissuade you; $not is a truly one of a kind rapper with oddball charisma. Look no further than his new visual "Megan," which we're excited to be premiering below:

Fans are curious as to the track's titular inspiration, but those hopeful for a straight answer should prepare to be disappointed. $not elaborated to Highsnobiety in an email that he's not here for any mystery-solving: “Everyone wants to know who Megan is... I don’t know why. We shot the video with Omar in New York when I was out there for my NYC show. I had made the song with [producer] Marvy Ayy in the city, so it made sense to bring it all back. Really excited to start dropping all new music and I am also working on a project. Stay up, never fall.”

We Recommend
  • The Audi Nuvolari Is in a Lane of Its Own
  • Always Bet on Baby Keem
  • Alia Shawkat Gets Bolder
  • Eddie Huang Knows Menswear. So Does His New Novel.
  • What Did Lewis Hamilton & Charles Leclerc Get Up to at Ferrari’s Private Track Day?
What To Read Next
  • New Balance’s Top-Tier Dad Shoe Is Dusty (In a Good Way)
  • adidas Squares Up with Its Classiest Sneaker
  • Nike’s Pinkest Soccer Sneaker Has Elite Ball Knowledge
  • Nike’s Most Stylish Running Sneaker Is a Two-Toned Sweet Treat
  • Don't Call Nike's Elegant Air Force 1 a Sneaker-Loafer Just Yet
  • Martine Rose's Hottest Nike Shox Is A Scarlet Fever Dream