Double Tap to Zoom

It's hard to say mysterious and enigmatic when climbing the ranks of the rap game in the Information Age, but $not is awfully damn close to getting away with it. The #FloridaMan has already developed an idiosyncratic sense of style (pulled-up hoodie realness), has had his work featured on the high-profile Euphoria soundtrack, and - in the case of his early single "Gosha" - received a cosign from Billie Eilish.

But don't let this list of accomplishments dissuade you; $not is a truly one of a kind rapper with oddball charisma. Look no further than his new visual "Megan," which we're excited to be premiering below:

Fans are curious as to the track's titular inspiration, but those hopeful for a straight answer should prepare to be disappointed. $not elaborated to Highsnobiety in an email that he's not here for any mystery-solving: “Everyone wants to know who Megan is... I don’t know why. We shot the video with Omar in New York when I was out there for my NYC show. I had made the song with [producer] Marvy Ayy in the city, so it made sense to bring it all back. Really excited to start dropping all new music and I am also working on a project. Stay up, never fall.”

We Recommend
  • Diptyque Sets Bleecker Street Aglow With Its Classic Candle
  • Fiat x Highsnobiety Present: Aperitivo Italiano
  • Milan Design Week 2026's Best Moments Felt Real
  • Kneecap Strikes Back
What To Read Next
  • Nike’s Freakiest Running Sneaker Is a Spiky High-Tech Alien
  • Nike’s Gorgeously Teched-Out Dad Shoe Epitomizes Summer Freshness
  • This Is What Happens When ASICS' Most Trusted Dad Shoe Gets Weird
  • New Balance's Newest Split-Soled Shoe Has Twice the Sole, Twice the Love
  • Why This Big Baggy Brand Keeps Selling Out
  • New Balance’s Nuttiest Dad Shoe Is Too Delicious for Its Own Good