Double Tap to Zoom

It's hard to say mysterious and enigmatic when climbing the ranks of the rap game in the Information Age, but $not is awfully damn close to getting away with it. The #FloridaMan has already developed an idiosyncratic sense of style (pulled-up hoodie realness), has had his work featured on the high-profile Euphoria soundtrack, and - in the case of his early single "Gosha" - received a cosign from Billie Eilish.

But don't let this list of accomplishments dissuade you; $not is a truly one of a kind rapper with oddball charisma. Look no further than his new visual "Megan," which we're excited to be premiering below:

Fans are curious as to the track's titular inspiration, but those hopeful for a straight answer should prepare to be disappointed. $not elaborated to Highsnobiety in an email that he's not here for any mystery-solving: “Everyone wants to know who Megan is... I don’t know why. We shot the video with Omar in New York when I was out there for my NYC show. I had made the song with [producer] Marvy Ayy in the city, so it made sense to bring it all back. Really excited to start dropping all new music and I am also working on a project. Stay up, never fall.”

We Recommend
  • Want to Find the Future of Art? Go to the Art Basel Awards
  • DELL Debuts Paris Fashion Week's Sleekest Tech
  • ASAP Rocky Wore the Only Knicks Outfit That Matters
  • Michael Olise Doesn’t Say Anything He Doesn’t Mean
  • Your City Is Next on Lacoste's Crocoliga Table Tennis Tour
What To Read Next
  • Why Does The North Face Suddenly Look Like Luxury?
  • ASICS’ Soft Vanilla Dad Shoe Is a Triple Collaboration Served Cold
  • The Incredibly Stylish Artist Who Loved COMME so Much It Reciprocated
  • New Balance’s Futuristic Dad Shoe Is Slipping Out of Shape
  • Japanese Grannies Handstitched the World’s Fanciest Veja Shoe