Double Tap to Zoom

It's hard to say mysterious and enigmatic when climbing the ranks of the rap game in the Information Age, but $not is awfully damn close to getting away with it. The #FloridaMan has already developed an idiosyncratic sense of style (pulled-up hoodie realness), has had his work featured on the high-profile Euphoria soundtrack, and - in the case of his early single "Gosha" - received a cosign from Billie Eilish.

But don't let this list of accomplishments dissuade you; $not is a truly one of a kind rapper with oddball charisma. Look no further than his new visual "Megan," which we're excited to be premiering below:

Fans are curious as to the track's titular inspiration, but those hopeful for a straight answer should prepare to be disappointed. $not elaborated to Highsnobiety in an email that he's not here for any mystery-solving: “Everyone wants to know who Megan is... I don’t know why. We shot the video with Omar in New York when I was out there for my NYC show. I had made the song with [producer] Marvy Ayy in the city, so it made sense to bring it all back. Really excited to start dropping all new music and I am also working on a project. Stay up, never fall.”

We Recommend
  • Starbucks Wakes Up Fashion Week with LP Giobbi
  • Lykke Li Sees God
  • Balthazar Is Very Frenchly Getting Into Fashion (EXCLUSIVE)
  • Fashion Is in its Try-Hard Era
What To Read Next
  • After the Reign of Neutrals, Color Is King Again
  • adidas' Blinged-Out Skateboarding Superstar Shoe Is Literally Shining
  • Nike’s Balletcore Shox Falls Anything but Flat
  • Union’s Patching Together Incredible Jordan 1s One "Fragment" at a Time
  • Veterans of C.P. Company & Stone Island Took a Quiet Brand Technical
  • adidas’ Lowkey Luxe Samba Sneaker Has a Feral Secret