This Swatch Pays Homage to a Parisian Institution
Brand: Swatch x Café de Flore x Highsnobiety
Price: $110
Release Date: June 22
Buy: Highsnobiety Shop
Editor's Notes: The fourth edition of our Not In Paris multimedia flagship sees us re-unite with Café de Flore, a Parisian landmark that's one of the must-visit spots during fashion week
As part of the collection, which centers on the café's signature iconography, we teamed up with Swatch on a limited-edition timepiece.
The release celebrates Café de Flore's role as a cultural meeting point for designers, artists, and writers alike. Since opening in 1887, it has played host to everyone from Pablo Picasso to Raf Simons, all of whom have sat on the signature red seats found on the watch face of our latest release.
Also found on the mirrored dial are its round green tables, which will be instantly recognizable to the Parisians who continue to frequent the spot.
Coming in a matching green hue is the watch's strap, which has the "Café de Flore" printed on it. Written in an italic font, it borrows the same typeface from the cafe's signature neon sign found above the front door in the sixth arrondissement. Meanwhile, on the back, the recipe for a Chocolat Liégeois (a Café De Flore classic) can be found.
This watch follows a number of hyped releases from the almost 40-year-old watchmaker. Between its Omega collaboration which caused hysteria in shopping malls and collaborating with the likes of NASA, the label has been shaking up the guarded and traditional world of timepieces with its affordable prices and playful designs. This latest release speaks to that, being a colorful addition to anyone's wrist.
Check out the collaborative watch in the gallery above, releasing on the Highsnobiety shop and in our Parisian pop-up, located at 35 Rue des Francs-Bourgeois, 75004.
