Are you okay hun? We can hear your brain buzzing from all the way over here. There’s a Rolodex of to-dos clanging around inside your lid and you can’t focus on any of them because the notifications are buzzing, the scrolls need scrolling, and those brain rot vids won’t watch themselves. You want to be your best, creative, productive self but you’re trapped in a digital vortex and the screams are…well, they’re a lot. So, we’ve come to set you free.
Or rather, The North Face has. The brand’s new collection and accompanying campaign (co-created by Highsnobiety and Zalando) is dedicated to the inspiring act of touching grass — otherwise known as getting the hell offline, throwing yourself into the wilds, and absorbing the zen-giving gifts of the earth’s great greenery.
In the latest episode of the Touch Grass campaign, we find Berlin DJ LOVEFOXY embarking on an outdoor adventure for the second time. She’s got airplane mode on and she’s fully embracing this nature arc — she’s climbing rocks, larking lakeside, and throwing up a tent like it’s nbd. All without breaking a nail. What a change a grassy touch can make.
Naturally, such adventuring would not be possible without the appropriate gear, and that’s where The North Face’s AW25 collection comes in. While of course the brand is a flex in itself, the reason it’s so coveted is because of performance; it doesn’t compromise on quality and functionality. It’s built a solid reputation over the years for serious outdoor gear, creating products for mountaineers, hikers, skiers, and everyday adventurers that are durable, weatherproof, and warm, and utilize the latest tech. Gore-Tex, Thermoball, and FUTURELIGHT, for example, are innovations that can be found in many The North Face pieces that perform exceptionally well in harsh conditions.
Of course, The North Face generally has no shortage of great outdoor pieces. The Range Down Hooded Jacket that LOVEFOXY wears in the video above is the solid option. This piece is basically a one-stop-shop for all your outdoor needs — it delivers unbeatable warmth for all your adventures in town or on the trail. It's filled with an ultra-cosy mix of 600-fill down insulation in the body and Heatseeker in the hood and yoke. Thanks to DryVent technology and AquaGuard zippers the jacket remains 100% Waterproof to protect you from the wind and rain. And it looks good, obviously. It’s a classic that goes with everything, whether you’re scaling mossy rocks in the countryside or dodging puddles on your daily commute. What’s more, it’s made with recycled materials.
The Nukabira Long Shell Parka is the highlight of the new collection and serves as a great example of how the brand weaves together fashion and function. While the parka silhouette is a classic, one of those core silhouettes that everyone has in their rotation, The North Face version hits different. As the name suggests, the parka is a shell layer, straight cut and relaxed, made to keep the rest of your fit fresh and dry, while delivering a contemporary, minimalist vibe. It’s a city style that’s nature-ready; a clean, transitional piece that features a dropped-back hem for added protection from the rain, a two-way hidden zipper system, and an adjustable hood. It’s built using DryVent™, a fabric technology the brand developed to provide waterproofing, windproofing, and breathability.
The Nukabira Parka is also compatible with The North Face Ilti Liners — low-key insulating pieces that arrive in jacket and vest versions, zipping in and adding extra warmth. They can also be worn separately, ideally in transitional seasons if you’re looking for something lightweight, streamlined, and stylish.
Shop The North Face outdoor selection now on Zalando. Then go touch some grass.
