With the rapid rise of techwear, there’s a growing tendency to think that heavy usage of buckles and straps equates to a technical piece of gear. But, when it comes to clothing that is actually technical in its construction or use of materials, the most advanced pieces are often the ones that look the simplest. No buckles or straps in sight.
This is the case for Wolfskin Tech Lab, the premium line built on the ethos of “pioneering technology in outstanding design.” Instead of ostentatious designs, the brand opts for style-focused, contemporary silhouettes backed up superior materials and functional features.
“We always try to be ahead of the market,” says Daniele Grasso, the brand’s vice president of product and apparel. “Our head of innovation and technology team is always on the hunt for new technological highlights and sustainable alternatives to create the perfect customer experience. In terms of design, we research and try to foresee upcoming trends to bring these in our unique combination of style, sustainability, and function.”
For 2020, Wolfskin Tech Lab has dropped it biggest offering to date – 21 lightweight jackets for men and women. Unlike your standard outerwear brand, Wolfskin Tech Lab’s designers spend as much time (if not more) looking at the runway for inspiration, as they do mountains and forests. The garments, therefore, push both the brand’s both functional and aesthetic boundaries, making use of Jack Wolfskin’s wealth of technical knowledge but placing just as much emphasis cuts, proportions, and details. As a result, the jackets are suitable for any situation city-living may find you in, but can still be relied on to keep you dry, warm, and sweat-free whatever the weather.
When it comes to specs, nearly all of them feature 2L or 3L constructions of its weatherproof Texapore or Stormlock materials, and a variety of functional features such as vents, removable hoods, taped seams, and plenty of pockets. Several styles also feature a snap-in system, allowing them to be layered together for extra coziness.
One of this season’s highlights is the Tanger Parka, an oversized parka that can be transformed into a voluminous silhouette using zips along the side seams. Another is the Zagora Jacket, Wolfskin Tech Lab’s take on the classic field jacket, which is made using 2L Texapore material and features more pockets than you can ever fill. Then, there’s the ultra-minimal Stormshell Jacket that is constructed with an ingenious method that leaves no visible seams or stitching.
These jackets and more are available now via the link below.
- Photographer: Julien Tell
- Art Director: Josh Wilson
- Set Designer: Maya Wölker
- Production: Ufuk Inci
- Project Manager: Sarah Vielhaus