Berlin, fashion, and music have always gone hand in hand. Think of Blixa Bargeld in his skinny black suits from the 1980s, or how the queues at clubs on any weekend is essentially the city’s most amorphous and cutthroat fashion runway. What one wears, from attending some of the best clubs in the world to sweating it out at a basement punk show, really matters in this city, and no one knows this better than Zalando.

Zalando

Access All Areas is a new fashion, music, and culture festival put on by Zalando in the vein of their dearly departed Bread&&Butter fest that had its last edition in 2018. Taking place from April 25 to 27, 2027 at two iconic venues–Station Berlin and Tempodrom–AAA will bring together A-list musical acts, the city's most exciting creative communities, and some of fashion’s most renowned brands under the same roof to provide the year’s most memorable style moments. 

If fashion, streetwear, sports, or beauty is your thing–and if you’re reading this article, chances are it very well is–you’ll be embarrassed for choice: Nike, Calvin Klein, and adidas have already signed on as key partners, bringing exclusive experiences to lucky fans. Asics, Dr. Martens, lululemon, New Balance, On, Puma, Tommy Hilfiger, and Vans will also be on deck, so every type of street- and sportswear will be represented over the weekend. Beauty of Joseon, Kérastase, and MAC round out the line-up from the beauty and makeup angle. Expect exclusive merch drops, immersive activations, and one-of-a-kind product, all accessible in one go.

But AAA’s not just about fashion—cutting-edge music programming will also play a huge part in the festivities. RAYE, the genre-busting, chart-topping current reigning queen of UK retro-pop has been announced as the event’s first headliner, and there will be many more artists announced soon. It’s not about choosing between music and fashion; the juxtaposition of both scenes is integral to AAA’s entire appeal, so be prepared to leave with your arms full of swag and your feet sore from dancing. 

And we’ll really be accessing all of the areas, because AAA will also live streamed on Zalando. So if for whatever reason, if you can’t be present for the in-person event in Berlin, you’ll still be able to experience all the culture, fashion, and music from the comfort of your laptop/phone/smart TV/etc.

Oh, and the best part is that AAA will be completely free for Zalando Plus members, so no waiting in interminable online ticketing queues or shelling out hundreds of Euros to see your favorite artists. This event is truly for the people of Berlin—and we'll be first in line. 

You can find out more about Access All Areas here. More info, including brands and artist headliners, will be announced in the coming months.